A&F Marketing

A&F Marketing focuses on consumer psychology in food, agribusiness, tourism, and hospitality contexts. Key research areas include consumer responses to visual marketing stimuli, consumer-brand relationships, cross-cultural issues, and brand management. Methodological competencies range from experimental designs to surveys, observations, psycho-physiological measurements, and neuro-imaging. Analytical approaches center around quantitative analyses including structural equation models.

 

 

 

International Journal of Wine Business Research

Professor U. Orth: Editor-in-Chief

Yonca Limon-Calisan: Editorial Assistant