A&F Marketing - Consumer Psychology
News
Nov 05, 2018
November 4, 2018: Professor Orth talks on „Regional Products“, NDR 1 Welle Nord - Zur Sache (Northern Germany Public Radio)
Sep 19, 2018
Shadi Zarei presented " How Persuasion Knowledge Creates Differences in the Role of Self and Functional Congruity on Predicting Customers’ Attitude and Behavioral Intention " 58. Jahrestagung der GeWiSoLa, 13.09.2018, Kiel.
Sep 04, 2018
Prof. Orth in an interview on „Smart packaging“; Absatzwirtschaft, Special Issue “FachPack 2018”, p.38-41, Sept 3, 2018.
Jun 27, 2018
Kristina Nickel presents “Gender Differences in Response to Visual Harmony: Why and When?”, 11th European ACR Conference, 21-23 June 2018, Ghent, Belgium.
Jun 11, 2018
Kristina Nickel was awarded the gender research prize for her dissertation „Gender Differences in Response to Visual Harmony: Disentangling Biological and Social Factors“, CAU Kiel, June 6, 2018.
Prof. Orth presents "Wine Marketing Master Class III", McLaren Vale, South Australia and "Wine Marketing Master Class IV", Adelaide Hills, South Australia
