A&F Marketing - Consumer Psychology
News
Feb 12, 2019
Orth, U.R., 2019. „Virtuelle Besuche: Ein überzeugendes Kommunikationsmittel“, 69th Annual Conference of Faculty of Agricultural and Nutritional Sciences, 31 Jan 2019, Kiel, Germany.
Feb 12, 2019
Prof. Polymeros Chrysochou (MAPP Centre, Aarhus University) presented on „ I’d better pay more for an Authentic French Bordeaux: The impact of label language on price perceptions", Institutional Colloquium, 29 Jan 2019, Kiel.
Feb 12, 2019
Orth, U.R., Hoffmann, S., & Nickel, K. (née Haberstroh) (2019). Moral decoupling feels good and makes buying counterfeits easy. Journal of Business Research, 98, 117-125.
Dec 20, 2018
Prof. Nathalie Spielman (NEOMA Business School, Reims, France) presented on “Seemingly Real: Researching Virtual Reality”, Institutional Colloquium, 20 Nov 2018, Kiel.
Dec 20, 2018
Prof. Orth talks on " Successful Wine Brand Management: Theory and Practice", Seminar, MTP e.V., 13 Dez 2018, Kiel.
Prof. Orth presents "Wine Marketing Master Class III", McLaren Vale, South Australia and "Wine Marketing Master Class IV", Adelaide Hills, South Australia
