A&F Marketing - Consumer Psychology
News
Oct 18, 2017
Machiels, C.J.A. (2017): Vortrag zum Thema: „Ist der Wissenschaft noch zu trauen? Erkenntnisse aus der Replizierbarkeitskrise der Psychologie“ im Rahmen der Veranstaltungsreihe „Marketingimpulse“, Marketing-Club Schleswig-Holstein, CAU Kiel, Oct 10, 2017.
Sep 19, 2017
Prof. Orth is interviewed by Pauliina Siniauer for Saveur (American gourmet, food, wine, travel magazine) regarding his research on consumers seeing faces on food packages, Sept 15 2017.
Sep 14, 2017
New article published: Yarar, N. and Orth, U. R. (2018): Consumer lay theories on healthy nutrition: A Q methodology application in Germany. Appetite, 120:145-157.
Aug 22, 2017
New article published: Orth, U., Cornwell, T.B., Ohlhoff, J., and Naber, C. (2017). Seeing faces: The role of brand visual processing and social connection in brand liking. Journal: European Journal of Social Psychology. August 10, 2017.
Aug 03, 2017
Kristina Haberstroh and Kathrin Scheubeck each successfully defend their dissertation and receive a doctoral degree, Jul 12, 2017.
Prof. Orth presents "Wine Marketing Master Class III", McLaren Vale, South Australia and "Wine Marketing Master Class IV", Adelaide Hills, South Australia
