A&F Marketing - Consumer Psychology

Archive

On this page old news (before August '11) are archived.

 

July 20, 2011

Prof. Orth presented a paper on ‘Fresh faces for established brands: The role of holistic type and sequence of exposure in consumers’ formation of trait inferences (co-authored with Yonca Limon, Martin Reimann and Antoine Bechara) at the 2011 AMS World Marketing Congress in Reims, France.

July 19, 2011

Prof. Orth presented a paper on ‘Stimulating Word-of-mouth in wine marketing: A prototypical perspective’ (co-authored with Ulrike Reisner) and another one on ‘Consumers’ brand identity complexity: Conceptualization and initial evidence (co-authored with Greg Rose) at the 2011 AMS World Marketing Congress in Reims, France.

July 03, 2011

Christiane Solf presented “The role of complexity in servicescape design: An individual perspective” (co-authored with Ulrich R. Orth and Jochen Wirtz) at the 20th Annual Frontiers in Service Conference, Columbus/ Ohio.

June 16, 2011

Dr. Yonca Limon receives an early career award from Christian-Albrechts-University Kiel

June 11, 2011

Ulrich Orth, Albert Stöckl et al. receive a best paper award for “The role of tourism experiences in attaching consumers to regional brands” at the 6th International Academy of Wine Business Research Conference in Bordeaux.

June 09, 2011

Ulrich Orth and Ulrike Reisner present “Nurturing the grapevine: A novel perspective on customer-initiated electronic word of mouth” at the 6th International Academy of Wine Business Research Conference in Bordeaux.

May 17, 2011

Prof. Orth talks about “Consumer psychology research” at MTP’s (Marketing between Theory and Practice) e.V. plenary session in Kiel.

April 13, 2011

Cavicchi, A., C. Santini, C. Seghieri, M. Faraoni, U. Orth, and A. Stöckl (2011): The Tale of two Italian Regions: Wine Tourism in Marche and Tuscany. Presentation at "First European Conference on Wine and Food Tourism", Volterra (Pisa), Italy, 13. – 15.04.2011

March 25, 2011

The paper "Effects of Package Visuals and Haptics on Brand Evaluations" by Sandra Littel and Ulrich R. Orth has been accepted for publication with the European Journal of Marketing.

March 2, 2011

The paper „The Role of Complexity in Servicescape Design: An Individual Perspective", by Christiane Solf, Ulrich R. Orth & Jochen Wirtz has been accepted for the 20th Annual Frontiers in Service Conference, June 30 – July 3 at the Ohio State University.

February 25, 2011

Michael Proksch: Presentation on “For self, fun, or fear? Why people attach themselves to brands." , Conference of the Society for Consumer Psychology, Atlanta, Georgia, USA (02/24 - 02/26/2011)

February 10, 2011

M.Sc. Isabel Lupold successfully completes her PhD on "Einfluss von Design- und Betrachtermerkmalen auf die Wahrnehmung von Verpackungen".

Yonca Limon did not accept an offer to join the "Ehrenberg-Bass Institute for Marketing Science", University of Southern Australia.

February 3, 2011

Orth, U., Limon, Y.: Presentation on "Persönlichkeitstransfer von Menschen auf Marken: Psychologische und neuronale Mechanismen", "61. Public Convention of the College of Agricultural and Nutritional Sciences", Kiel.

February 2, 2011

Orth, U.: Research seminar "Managing wine consumer relations", Bordeaux Business School, Bordeaux, France.

February 1, 2011

Orth, U.: Research seminar "How to get published in quality outlets: Insights from an editor-reviewer-author perspective", Bordeaux Business School, Bordeaux, France.

December 17, 2010

New publication: Orth, U., A. Stöckl et al. (2011): Wein & Tourismus: Determinanten und Konsequenzen emotionaler Bindung zu Regionen und deren Marken, in: Dreyer A. (Hrsg.): „Wein und Tourismus – Erfolg durch Synergien und Kooperationen“, Erich Schmidt Verlag, ISBN 978 3 503 12980 5, Schriften zu Tourismus und Freizeit, Band 11, S. 49 -60.

November 18 - 28, 2010

Yonca Limon visited the Ehrenberg-Bass Institute for Marketing Science, University of Southern Australia and gave a presentation titled "Neural mechanism in the effect of endorser faces on brand choice and a literature review on its application to packaging design".

November 08, 2010

Prof. Orth in NDR „Markt“ on „Quengelware“
www.ndr.de/fernsehen/sendungen/markt/recht_verbraucher/quengelware101.html
[2:00 and 5:00 minutes into the report]

November 06, 2010

New book: Prof. Orth writes two chapters on wine consumer behavior and package design in: Fleuchaus, R. & Arnold, R. (eds.): „Weinmarketing - Kundenwünsche erforschen, Zielgruppen identifizieren, innovative Produkte entwickeln“, Gabler, 2010, chapter 1, page 3-33 and chapter 8, page 181-195. ISBN: 978-3-8349-1848-2:
http://www.gabler.de/Buch/978-3-8349-1848-2/Weinmarketing.html

November 04, 2010

Dipl.- Kffr. Yonca Limon successfully completes her PhD. on "Boosting trait inferences: Psychological and neural mechanisms in the effect of faces on brand perceptions". She accepts the position as assistant professor at the Department of Agricultural Economics - A&F Marketing, starting Jan 01, 2011.

November 02, 2010

Visiting Researcher: Dr. Simone Müller (University of South Australia) lectures on “Marketing Research” (November 12-20).

October 15, 2010

Dr. Simone Müller joined the team effective October 15, 2010.

October 15, 2010

Dr. Sandra Littel (former PhD student) accepts a position with Consulting company „Produkt + Markt”.

September 15, 2010

Orth, Ulrich (2010): Understanding wine consumer behavior: Recent insights and open issues, in: Managing the wine business: Research issues and cases, The McGraw-Hill Companies, ISBN: 9788838672460, Chapter 6, 113-150.

September 14, 2010

“Stimulating buyer behavior through sensory marketing: A cross-cultural perspective”: presentation to the KIELER SALON.

July 21, 2010

Two PhD positions (Marketing, Marketing & Information Systems) available at the University of Fribourg, Switzerland.

July 16, 2010

Accepted for publication: Orth, U.R., Heinrich, F., and Malkewitz, K. (2012). Servicescape Interior Design and Consumers’ Personality Impressions. Journal of Services Marketing, 26(4). Forthcoming.

July 15, 2010

Sandra Littel successfully completes her PhD. on “Bimodal package design: The influence of vision and touch on consumers’ brand impressions”.

July 11, 2010

Best doctoral dissertation (college level) award to Dr. Sebastian Schmalz during the 12th University Day in Bordesholm.

July 6, 2010

„Kiel’s Next Top Brand 2010“: Final presentations and awards supported by Clarens Jung (GLASMEYER, JUNG, SCHREITER Kiel GmbH), Dr. Rolf Schwerdtfeger (Agrar-Daten GmbH), and Christian Dietz (DIETZ&CONSORTEN Werbeagentur GmbH) .

July 1, 2010

New paper: Orth, U., K. Malkewitz, and C. Bee (2010): Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising. Journal of Current Issues and Research in Advertising, XXXII(1), 69-80.

June 29, 2010

„Business Consulting Seminar“: Final presentations (Behn Originale).

May 25, 2010

Prof. Orth joined the Editorial Review Board of the Journal of Marketing Theory and Practice.

May 23 - June 01, 2010

Research stay of Prof. Orth at the University of Washington and participance on "2010 Academy of Marketing Science Annual Conference” in Oregon/Portland, USA.

May 10 - 11, 2010

Research stay of Dr. Jan Landwehr, Universität St. Gallen, and lecture about “Contextual Effects on Design Fluency and Attractiveness” in the context of the seminar about contemporary issues.

May 5, 2010

Clarens Jung (GLASMEYER, JUNG, SCHREITER Kiel GmbH) and Dr. Rolf Schwedtfeger (Agrar-Daten GmbH) introduce themselves to the Marketing Communications seminar as members of the of „Kiel’s Next Top Brand 2010“ jury.
Field trip with the Marketing Consulting Seminar to "Behn Originale".

May 3, 2010

Research stay of Dr. Simone Müller, Ehrenberg Bass Institute for Marketing Science, University of South Australia, Adelaide.

April 20, 2010

Christian Dietz (DIETZ&CONSORTEN Werbeagentur GmbH) introduces himself to the Marketing Communications Seminar as a member of the of „Kiel’s Next Top Brand 2010“ jury.

March 29 – 31, and April 6 – 8, 2010

Student Exams

March 29, 2010

    Start-up: Study about a new advertising medium with RealEyes.
    Kathrin Brand hired as a new Student Assistent.

March 26, 2010

Prof. Orth has a sabbatical during the summer term.

March 01, 2010

Nathalie Nibbe joined the team as new PhD. student.

February 2010

Orth, U., D. Campana, and K. Malkewitz (2010): Formation of Consumer Price Expectation based on Package Design: Attractive and Quality Routes. Journal of Marketing Theory and Practice, 18(1), 23-40.

February 07 - 10, 2010

Orth, U. R., K. Bechthold and Y. Limon: Consumer Metacognitions: The Ease, Speed, and Accuracy of Inferring Meaning from Wine Packages, speech on the 5th International Conference of the Academy of Wine Business Research, 7.-10.02.2010, Auckland, New Zealand.
Orth, U. R., Heinrich F. andY. Limon: Designing Wine Retail Interiors to Elicit Desirable Consumer Impressions, speech on the 5th International Conference of the Academy of Wine Business Research, 7.-10.02.2010, Auckland, New Zealand.
Y. Limon: Award Ceremony Best-Paper-Awards (International Journal of Wine Business Research) in the context of the Emerald Literati Network Awards For Excellence 2010 on the 5th International Conference of the Academy of Wine Business Research, 07.-10.02.2010, Auckland, New Zealand.

January 2010

Orth, U. (2010):From Growers to Wineries to Public Houses and Consumers: Collaboration, Competition, and Performance", International Journal of Wine Business Research, 22(1), 1-3.

Januar 01, 2010

Kathrin Scheubeck joined the team as new PhD. student.

November 5, 2009

Sebastian Schmalz has successfully completed his doctorate with his disputation.

November 1, 2009

Jan Hoffmann hired as new Student Assistant.

October 26, 2009

Winter term has started. NOTE: Cross-cultural Marketing (module 359) will be offered again in 2010.

October 23, 2009

Conclusion of exams; check with examination office for grades.

October 19, 2009

Yonca Limon returns from her research visit at UCLA where she examined consumer response to brand endorser faces using neuro-imaging.

October 15, 2009

accepted for publication: Orth, U.R., Limon, Y. and Rose, G. (2010). Store-evoked Affect, Personalities, and Consumer Emotional Attachments to Brands. Journal of Business Research, forthcoming.

September 29, 2009

Kim, M., Malkewitz, K., and Orth, U.R. (2009), The Effects of Thumbnail Page Design on Consumer Response in E-retailing, paper presented at the 2009 Annual Conference of the International Textile and Apparel Association, September 29, 2009, Bellevue, WA.

September 16, 2009

Prof. Orth presented „The Power of Packages: New Insights from Consumer Psychology Research” at the 2009 International Fruit World “From the Tree to the Bottle”, during the drinktec trade fair, Munich, Germany.

September 1, 2009

Prof. Orth presents on „Affect in consumer behavior“ at the KN-Forum “Brain Views”, co-organized by the Marketing-Club Schleswig-Holstein.

July 21, 2009

Steffi Gal presents "Affect-regulation through Nostalgic Brands" at the 2009 World Marketing Congress, Doctoral Consortium in Oslo, Norway.

July 21, 2009

Sebastian Schmalz presents "Interactions between Consumer Attachment to Brands and Firm Unethical Behavior" at the 2009 World Marketing Congress, Doctoral Consortium in Oslo, Norway.

July 16, 2009

Steffi Gal has successfully completed her doctorate with her disputation.

July 14, 2009

Students wrap up Personal Selling & Retailing consulting project with final presentation on "Interior design antecedents of location image and customer satisfaction with hospitality businesses", presented to Studentenwerk Schleswig-Holstein.

July 10, 2009

Prof. Orth presents a keynote on “Attracting New Customers (and Retaining Present Ones)” during the 2009 Bacchus Conference, July 8-10 in Dijon, France.

July 1, 2009

Kathrin Emerit hired as new Student Assistant.

June 30, 2009

Students successfully conclude the marketing consulting project “Schokodeern”. Entrepreneur Lydia Rahaus praises the high managerial relevance and practical usefulness of thirteen group works on a variety of topics ranging from brand management, and package design to pricing and distribution issues.

May 26, 2009

Paper presented at the Academy of Marketing Science Annual Conference, May 20-23, Baltimore: "Affect Regulation Through Nostalgic Brands" (Ulrich R. Orth and Steffi Gal) .

May 26, 2009

Prof. Orth serve as Co-Chair, "New Product Development & Design" track for the 2010 AMS Conference in Portland, Oregon.

May 18, 2009

New Publication: Orth, Ulrich R. and Mark Green (2009), "Consumer Loyalty to Family versus Non-Family Business: The Roles of Store Image, Trust and Satisfaction," Journal of Retailing and Consumer Services, 16, pp. 248-259.

March 3, 2009

Limon, Y., M. Reimann and U. Orth (2009): Effects of endorser faces on brand perception in the human brain. Research Seminar at the Brain and Creativity Institute, University of Southern California, Los Angeles.

March 3, 2009

Papers of Steffi Gal and Sebastian Schmalz have been accepted to the 1st Biennial AMS Doctoral Consortium, to be held July 21– 22, Oslo, Norway. As successful consortium attendees they will be able to qualify for a travel scholarship.

February 6, 2009

New Publication: Orth, Ulrich R. and Keven Malkewitz (2009), “Good from Far but far from good: the effects of visual fluency on impressions of package design,” Advances in Consumer Research, 36, 211-212.

Januar 30, 2009

Li Liu (MA Sc., NorthWest A&F University, People’s Republic of China) joined the team as new PhD. student.

Januar 1, 2009

Sabine Butschan hired as new Student Assistant.

December 10, 2008

Wirtschaftsland (Business Land) publishes an interview with Prof. Orth on brand management.

December 1 - 4, 2008

Prof. Orth meets with colleagues at BEM (Bordeaux Business School) and SupAgro Montpellier, gives seminars, and explores opportunities for joint projects.

November 18, 2008

Coaching the WissCoach Award winner New Communication on "Consumer Psychology" (Prof. Orth, Yonca Limon).

November 11, 2008

Coaching the WissCoach award winner Evangelische Stadtmission on "Customer Relationship Management" (Sebastian Schmalz).

November 4, 2008

Guest lecture by Dr. J. Landwehr on "Cross-cultural aspects of product design".

October 28, 2008

Paper presented at the 2009 Association for Consumer Research Conference, October 24-26, San Francisco: "Good from Far but Far from Good: Effects of Visual Fluency on Impressions of Package Design " (Ulrich R. Orth and Keven Malkewitz).

October 22, 2008

New publication: Orth, Ulrich R. (2008), "Packages: The Silent Salesmen," Fruit Processing 5, 262-267.


October 09-10, 2008

Yonca Limon attended the NeuroPsychoEconomics Conference , October 09-10 in Munich, Germany. She presented a paper on "Holistic face types and consumer brand impressions - from a neuroscience perspective".

October 9, 2008

New publication: Orth, Ulrich R. and Aureli Bourrain (2008), "The influence of nostalgic memories on consumer exploratory tendencies: Echoes from scents past," Journal of Retailing & Consumer Services , 15(4), 277-287.


October 9, 2008

New Publication:
Orth, Ulrich R. and Lynn R. Kahle (2008), "Intrapersonal Variation in Consumer Susceptibility to Normative Influence: Toward a Better Understanding of Brand Choice Decisions," Journal of Social Psychology, 148(4), 423-448.

October 1, 2008

I. Abken and I. Harkopf hired as new Student Assistants.

Sptember 22, 2008

Paper accepted for publication:
Orth, U.R., K. Malkewitz, K. and C. Bee (2010), "Gender and Personality drivers of consumer mixed emotional response", Journal of Current Issues and Research in Advertising.

September 17, 2008

Prof. U. Orth speaks at the "Deutsches Studentenwerk" conference in Dortmund on: Customer relationship.

September 17, 2008

Prof. U. Orth leads a workshop of the "Deutsches Studentenwerk" in Dortmund on: Basics of CRM in higher education gastronomy.

August 20, 2008

U. Orth, S. Gal and M. Westphalen present a study on "Employee satisfaction", to the J. G. Niederegger GmbH & Co. KG, Lübeck.

June 13, 2008

Accepted for publication: Yonca Limon, Lynn Kahle and Ulrich R. Orth (2009), "Package Design as a Communications Vehicle in Cross-Cultural Values Shopping", Journal of International Marketing, (March 2009).

May 31, 2008

S. Schmalz is Session Chair at the Annual Conference 2008 of the Academy of Marketing Science. Session: Creating Strategic Opportunities.

May 29, 2008

Prof. Orth presents a poster at the Annual Conference 2008 of the Academy of Marketing Science on: "Formation of Consumer Price Expectation Based on Package Design: Central and Periphal Routes".

May 29, 2008

S. Schmalz speaks at the Annual Conference 2008 of the Academy of Marketing Science on:
"When Firm Unethical Behavior Gets in the Way of Consumer-Brand Relationships".

May 29, 2008

Prof. Orth speaks at the Annual Conference 2008 of the Academy of Marketing Science in Vancouver (Brithish Columbia, Canada) on:
"Gender and Personality Drivers of Consumer Mixed Emotional Response".

May 2, 2008

Press release: Fünf Designtypen für die Markenwelt
Additional media coverage

April 9, 2008

Results for the written test "Principles of Business Management" (April 2) are now available at the departmental blackboard.

April 1, 2008

G. Theessen starts a C2C-project on employee satisfaction.

March 30, 2008

Prof. Orth has been appointed a member of the Deakin Business Review.

March 2008

New Publication:
Orth, Ulrich R. und Julia Franke (2008), "Kundenbindung mit Herz und Verstand,"
Der Deutsche Weinbau, 5/08, pp. 16-18.

February 24 - March 06, 2008

S. Schmalz is as a visiting researcher in Albuquerque (New Mexico, USA) in cooperation with Prof. O.C. und Linda Ferrell (see February 08).
Homepage O.C. Ferrell
Homepage Linda Ferrell
The research visit is extended by stays at the Texas Tech University (Lubbock) and the University of Mississippi (Oxford).

February 21, 2008

Results for the written test "Principles of Business Management" (February 14) are now available at the departmental blackboard.

February 18, 2008

Radio Nora broadcasts an interview with Steffi Gal on "Old-styled packaging" featuring her recent research.

February 8, 2008

S. Schmalz will be as a visiting researcher in Albuquerque (New Mexico, USA)
on February 24 - 27, 2008, in cooperation with Prof. O.C. und Linda Ferrell.
On February 25 he will be guest speaker presenting
"When Firm Unethical Behavior Gets in the Way of Consumer - Brand Relationship". A scholarship by the Wüstenberg Foundation allows him another research visit in Ruston (Louisiana, USA) in cooperation with Prof. Barry Babin on March 3 - 5, 2008.

Furthermore, S. Schmalz will speak at the Annual Conference 2008 of the Academy of Marketing Science in Vancouver (Brithish Columbia, Canada) on May 28 - 31, 2008
during the doctoral colloquium and one of the special colloquium sessions
(planned topic: ethics, social responsibility).

February 3, 2008

Teaching Evaluations are available for all winter semester courses and may be viewed on the departmental blackboard.

January 31, 2008

The paper “When firm unethical behavior gets in the way of consumer-brand relationships” by S. Schmalz was accepted for presentation at the 2008 Academy of Marketing Science Conference in Vancouver, BC.

January 28, 2008

Sponsored by C2C: Prof. Marcel Paulssen (Humboldt-University, Berlin) presents:
"Transgressions in Marketing Relationship"
Monday, Jan. 28; 2:15 p.m. - 3:45 p.m.; CAP 3, Room I

January 24, 2008

The "Kieler Nachrichten" presents an article on a project lead by Steffi Gal.
Die „gute alte Zeit“ – voll im Trend.

January 16 - 19, 2008

Yonca Limon attended the 2008 AMS Cultural Perspectives in Marketing Conference in New Orleans. She presented two papers and was discussant for one session.

January 1, 2008

I. Lupold joins the team.
K. Kanapin hired as new Student Assistant.

November 14-16, 2007

Yonca Limon attended the 7th Interdisciplinary Symposium on European Cultures in Business and Corporate Communication (EUKO), November 14-16 in Salzburg, Austria.
She presented a paper on "Cross-Cultural Evidence for Values Shopping and the Role of Package Design as a Communications Vehicle", co-authored by Ulrich Orth.

November 9, 2007

Sponsored by C2C: Prof. Tore Kristensen (Copenhagen Business School) will present "Is good design good business for firms and consumers?": Tuesday, November 20, 14:00 - 15:30 hrs; CAP2, B (Audimax).

November 8, 2007

The Academy of Marketing Science grants Yonca Limon a travel scholarship allowing her to participate in the 2008 AMS Cultural Perspectives in Marketing Conference in New Orleans.

November 5, 2007

Sebastian Schmalz has been awarded a scholarship by the Wüstenberg Foundation. The scholarship will allow him a research visit the U.S. to continue his dissertation on " Consumer responses to firm unethical behavior".

October 18, 2007

The extended abstract "Holistic Face Types And Consumer Brand Impressions Across Cultures" by Yonca Limon has been accepted by the AMS for presentation during the doctorial colloquium in Cultural Perspectives in Marketing, New Orleans, 2008.

October 01, 2007

M.C. Thesing hired as new Student Assistant.

September 19, 2007

Yonca Limon accepts invitation to be the discussant for a brand management session during the AMS2007 Cultural Perspectives in Marketing Conference.

September 18, 2007

"Conveying Brand Values through Package Design" (Y. Limon und U. Orth) accepted for presentation during EUKO 2007, Salzburg, Austria.

September 13, 2007

Prof. Orth accepts invitation to become a member of the Editorial Board for Deakin Business Review.

September 12, 2007

Accepted for publication: Ulrich R. Orth and Keven Malkewitz (2008)," Holistic Package Design and Consumer Brand Impressions", Journal of Marketing, Vol. 72, ( March/ May).

September 06, 2007

"Cross-Cultural Evidence for Values Shopping and the Role of Package Design as a Communications Vehicle" (Y. Limon and U.Orth)the Academy of Marketing Science accepted for presentation during the Cultural Perspectives in Marketing Conference 2008 , January 16-19, 2008 in New Orleans.

September 01, 2007

Mrs U. Bley takes over the development of the CRM-project about "Eating-Out" in the context of C2C.

September 01, 2007

K. Urban hired as new Student Assistant.

August 01, 2007

K. B. Bechtold hired as new Student Assistant.

June 06, 2007

Prof. Dr. Orth Research Examining Package Design Earns Prestigious Award. Prof. Dr. Orth, was presented with the "William H. Darden Award" for the paper with the best research methodology at the annual conference of the Academy of Marketing Science in Coral Gables, FL. Co- author of the research is Keven Malkewitz, assistant professor of Marketing at Oregon State University in Corvallis, USA. Seven studies identify key types of package designs including the factors differentiating those package designs, and determine how these holistic designs relate to consumer brand impressions. Results indicate five holistic designs based on generalizable design factors which in turn are formed from design elements. Across two product categories ( wine and fragrances), Massive designs are associated with low impressions of sophistication and average sincerity, Contrasting designs generate impressions of excitement and ruggedness but low competence, Natural designs convey impressions sincerity and sophistication; Delicate designs score high on competence and sophistication, and Non-descript designs score low on sincerity, excitement, and ruggedness. Conclusions focus on how holistic designs and generic design factors can be utilized in package design decisions to stimulate desired consumer responses.

November 01, 2006

Prof. Dr. Orth becomes Chief Editor for the International Journal of Wine Business Research.

August 01, 2006

Dipl. Kffr. Steffi Gal joined the team.