A&F Marketing - Consumer Psychology

Machiels, C.J.A., Yarar, N., and Orth, U.R. (2019). Symbolic Meaning in Beverage Packaging and Consumer Response. In: Grumezescu, A. & Holban, A.-M. (Eds.), Trends in Beverage Packaging (pp. 73-104). Academic Press.

Aug 22, 2019