A&F Marketing - Consumer Psychology

Haberstroh, K., & Orth, U.R. (2019). “I” Value Contrast, but “We” Appreciate Harmony: Self-construal Reflects Cultural Differences in Response to Visual Design. E. Gurel-Atay & L. Kahle (Eds.), Consumer Social Values (50-69). N.Y. Taylor&Francis.

May 08, 2019