A&F Marketing - Consumer Psychology

New book chapter: Machiels, C.J.A., and Orth, U.R. (2018): Multisensory Packaging Design across Cultures. In: Multisensory Packaging: Designing New Product Experiences. C.Velasco & E. Spence. (Eds.), Palgrave Macmillan, ISBN 978-3-319-94977-2, 16 Dez 2018

Dec 20, 2018