A&F Marketing - Consumer Psychology

News

January 12, 2017: Prof. Orth talks on “Brands make people: Psychology of successful wine brand management”, Mosel Valley Wine Days, Bernkastel-Kues.

Jan 13, 2017

Prof. Orth wurde mit dem Lehrpreis der Fachschaft Agrarwissenschaften und Ökotrophologie ausgezeichnet, 9 December 2016, Absolventenfeier, CAU Kiel.

Dec 13, 2016

Prof. Orth presents „Wie herkunftsbezogene Gefühle Weinkonsumenten beeinflussen: Eine Multi-Nationen Multi-Methoden Studie“, 28. November 2016, 62. Deutscher Weinkongress, Stuttgart.

Dec 01, 2016

Nadine Yarar participates at the 5 th German Days of Sensory Sciences (Deutschen Sensoriktage), 21 October 2016, Berlin.

Oct 27, 2016

Kristina Haberstroh won the "Best Student Paper Award" at the PDMA Research Forum, 15-16 October 2016.

Oct 20, 2016

Prof. Orth presents "International wine brand management", 13 October 2016, IMC Krems, Austria.

Oct 20, 2016

Former student Maria Walke (Kaufland) will be awarded a “Goldener Zuckerhut” (www.stiftung-goldener-zuckerhut.de) for her early career achievements in food business, 27 September 2016.

Oct 06, 2016

Nadine Yarar & Jasper Machiels present "Verführt durch Symbolik: Wie Verpackungen zum Kauf verleiten" for business psychologists in Dresden, 22 September 2016.

Sep 27, 2016

Kristina Haberstroh presents “Gender Marketing: Die Rolle visueller Harmonie”, Marketingimpulse des Marketing Club Schleswig-Holstein e.V., 13 September 2016, Kiel.

Sep 16, 2016

Kristina Haberstroh presents “Finding Harmony Between Gender Identity and Design Preferences of Consumers”, EMAC 1st Junior Faculty & Doctoral Student Research Camp, 1-2 September 2016, Vienna, Austria

Sep 16, 2016

Jasper Machiels talks about recently published research on food packaging with Campus Radio of Kiel University.

Jun 28, 2016

Orth, U.R., Wirtz, J., and McKinney, A. (2016): "Shopping experiences in visually complex environments: a self-regulation account,” Journal of Service Management, 27(2), 194-217.

May 11, 2016

Karnal, N., Machiels, C. J. A., Orth, U. R., and Mai, R. (2016): Healthy by design, but only when in focus: Communicating non-verbal health cues through symbolic meaning in packaging, Food Quality and Preference, Volume 52, 106-119.

May 11, 2016

http://doi.org/10.1016/j.foodqual.2016.04.004.

Prof. Ulrich Orth presents “Are Dominant Wine Counsellors More Effective With Consumers?” 9th Academy of Wine Business Research Conference, Adelaide, South Australia

Mar 18, 2016

Kristina Haberstroh presents “Designing Culturally Specific Wine Packages: The Case of Visual Harmony”, 9th Academy of Wine Business Research Conference, Adelaide, South Australia

Mar 18, 2016

Prof. Ulrich Orth presents „For the Love of Country: How Origin-related Affect Influences Consumer Wine Evaluation and Preference“, 9th Academy of Wine Business Research Conference, Adelaide, South Australia

Mar 18, 2016

Karnal, N. & Machiels, C. J. A. (2016). „Die Metapher schmeckt mir nicht: Effekte symbolischer Produktbilder auf Produktwahrnehmung und Geschmack“. Poster auf der 66. Hochschultagung der Agrar- und Ernährungswissenschaftlichen Fakultät der CAU zu Kiel.

Mar 18, 2016

Rose, Gregory M., Merchant, A., Orth, U., and Horstmann, F. (2016): Emphasizing brand heritage: Does it work? And how? , Journal of Business Research, Vol. 69, pp. 936-943.

Jan 13, 2016

January 7, 2016: Prof. Orth has been appointed to the Journal of Business Research Editorial Review Board.

Jan 12, 2016

Karnal, N. & Machiels, C. J. A. (2015): Die Metapher schmeckt mir nicht: Effekte symbolischer Produktbilder auf Produktwahrnehmung und Geschmack. Poster im Rahmen der Studierendentagung zu den Life Sciences in Kiel, 03.12.2015, Kiel.

Dec 07, 2015

November 21, 2015: Prof. Orth delivered a seminar on “Wine brand management”, Burgenland University of Applied Science, Eisenstadt, Austria.

Nov 29, 2015

November 19, 2015: Kristina Haberstroh was granted a DAAD travel stipend allowing her to attend the 2016 AWBR conference in Adelaide, Australia.

Nov 29, 2015

November 19, 2015: Prof. Orth presented on “Food consumption between ethics and greed”, Parliamentary Evening, VDL – VDAJ, Kiel .

Nov 29, 2015

Orth, U. (2015): Vortrag im Rahmen des 22. Weinmarketingtages Rheinland-Pfalz “Mehr Marke. Mehr Wert. Die 5 Ws erfolgreicher Markenführung”, DLR Rheinpfalz, Neustadt an der Weinstraße, 04.11.2015.

Nov 15, 2015

Das A&F Marketing Team wünscht allen Studierenden einen guten Start in das Wintersemester.

Oct 22, 2015

Karnal, N. and Machiels, C. J. A. (2015): Auszeichnung als Jungsensoriker 2015 und Gewinner des Förderpreises für Jungsensoriker der Deutschen Gesellschaft für Sensorik, 09.10.2015, Dresden.

Oct 21, 2015

Karnal, N. and Machiels, C. J. A. (2015): Auszeichnung als Jungsensoriker 2015 und Gewinner des Förderpreises für Jungsensoriker für den Vortrag "Die Metapher schmeckt mir nicht: Effekte symbolischer Produktbilder auf Produktwahrnehmung und Geschmack", verliehen durch die Deutsche Gesellschaft für Sensorik auf den 4. Deutschen Sensoriktagen, 08. - 09.10.2015, Dresden.

Karnal, N. and Machiels, C. J. A. (2015): Die Metapher schmeckt mir nicht: Effekte symbolischer Produktbilder auf Produktwahrnehmung und Geschmack. Vortrag und Poster im Rahmen der 4. Deutschen Sensoriktage der DGSens, 08. - 09.10.2015, Dresden.

Oct 20, 2015

Holm, M., Orth, U. und Wirtz J. (2015): „Ohne Worte: Körpersprache als effektives Instrument in Beratung und Verkauf“ Vortrag im Rahmen der Veranstaltung „Marketingimpulse“ des Marketing Club Schleswig-Holstein e.V. am 08.09.2015, Kiel.

Sep 14, 2015

Holm, Mirjam (2015): Teilnahme und Vortrag auf dem 6. International Research Symposium in Service Management, 11.-15.08.2015, Kuching, Malaysia.

Sep 07, 2015

Holm, M., Orth, U. und Wirtz J. (2015): Service Employees' Nonverbal Dominance and Consumer Outcomes, Vortrag auf dem 6. International Research Symposium in Service Management, 11.-15.08.2015, Kuching, Malaysia.

Sep 07, 2015

Proksch, M., Orth, U.R., and Cornwell, T.B. (2015) “Competence enhancement and anticipated emotion as motivational drivers of brand attachment,” Psychology & Marketing, 32(9), 934–949.

Sep 06, 2015

Haberstroh, K., Orth, U.R., Hoffmann, S., and Brunk, B. (2015) “Consumer Response to Unethical Corporate Behavior: A Re-Examination and Extension of the Moral Decoupling Model,” Journal of Business Ethics, 01/2015.

Jun 24, 2015

Vortrag von Prof. Dr. Claus-Christian Carbon (Lehrstuhl für Allgemeine Psychologie und Methodenlehre Otto-Friedrich-Universität Bamberg): Psychologische Methoden, die uns helfen, etwas über die echte Wertschätzvon Produkten herauszufinden.

Jun 23, 2015

https://www.uni-bamberg.de/allgpsych/leitung/

Prof. Orth speaks on "Contemporary Issues in Wine Brand Management", Wine Business Program, University of Adelaide, Adelaide.

May 29, 2015

Prof. Orth speaks on "Consumer Response to Unethical Firm Behavior: A Replication and Extension of the Moral Decoupling Model", University of South Australia, Ehrenberg Bass Institute of Marketing, Adelaide.

May 29, 2015

Haberstroh, K. (2015): Vortrag zum Thema „Moralische Entkopplung: Ein Erklärungsansatz zum (un)verantwortlichen Handeln von Konsumenten“ auf der 65. Hochschultagung der Agrar- und Ernährungs-wissenschaftlichen Fakultät der CAU zu Kiel am 05.02.2015.

May 29, 2015

An der Universität Bremen sind im Fachbereich Wirtschaftswissenschaft an der Professur für Betriebswirtschaftslehre, insb. Marketing, zum nächstmöglichen Zeitpunkt Stellen für zwei Wissenschaftliche Mitarbeiter-/innen zu besetzen.

Feb 05, 2015

For further information: vacancy notice

Orth, U. and Crouch, R. (2014): Is Beauty in the Aisles of the Retailer? Package Processing in Visually Complex Contexts, Journal of Retailing, 90(4), 524-537.

Dec 04, 2014

Dr. Simone Müller Loose, A&F Marketing: „Wie können Auswahlexperimente optimiert werden? Erkenntnisse aus dem Einsatz von Eyetracking“, Habilitationsvortrag am 22.10.2014

Nov 20, 2014

Prof. Orth presents „An Update on Wine Consumer Research: Topics, Tools, and Trends“, KEDGE Business School, Bordeaux, France

Oct 27, 2014

Kristina Haberstroh presents on „“I” Value Contrast, but “We” Appreciate Harmony: Self-construal Reflects Cultural Differences in Response to Visual Design“ at the 2014 AMA Summer Marketing Educators‘ Pre-Conference, SIG Consumer Behavior, San Francisco.

Aug 05, 2014

Best paper award for “Putting a face to the brand” by Ulrich Orth, Jana Ohlhoff, Christiane Naber, and Bettina Cornwell; Academy of Wine Business Research 8th International Conference, Geisenheim, Germany.

Jul 02, 2014

Karnal, N.[, Wendt, M., Bouzdine-Chameeva, T., Cornewell, T. B., and Orth, U. R.]: Vortrag auf der AWBR Academy of Wine Business Research 8th International Conference: “Love at second sight: Temporal effects of design typicality on brand liking”

Jul 02, 2014

Orth, U. R., [Ohlhoff, J., Naber, C., and Cornwell, T. B.]: Vortrag auf der AWBR Academy of Wine Business Research 8th International Conference: “Putting a face to the brand: How wishful seeing enhances brand liking”

Jul 02, 2014

“Kieler Tafel” puts findings of the 2013 “Business Consulting Seminar” to work: TV celebrity Dennis Wilms now a public endorser of Tafel activities to get surplus food to the hungry.

Jun 26, 2014

For further information click here: external site

Prof. Orth talks about “Regional, emotional oder trivial: Markenkraft, die Mehrwert schafft“, Jahrestagung der Norddeutschen Brauereiverbände, Hannover

May 12, 2014

Article Published: Proksch, M., Orth, U., and Bethge, F. (2013): Disentangling the influence of attachment anxiety and attachment security in consumer formation of attachments to brands, Journal of Consumer Behaviour, 12, 318–326.

Apr 16, 2014

New article published: Orth, U.R. and Gal, S. (2014): Persuasive mechanisms of nostalgic brands, Applied Cognitive Psychology, 28, 161-173.

Mar 10, 2014

Prof Orth presents "Visual complexity in shelves and interiors", University of Adelaide Waite Campus, South Australia

Mar 07, 2014

Prof. Orth presents "Beauty in the Aisles of the Retailer: A Closer Look at Visual Complexity", University of South Australia, Adelaide, South Australia.

Feb 26, 2014

Prof. Orth presents "Wine Marketing Master Class III", McLaren Vale, South Australia and "Wine Marketing Master Class IV", Adelaide Hills, South Australia

Feb 26, 2014

Prof. Orth presents "Wine Marketing Master Class II", Barossa Valley, South Australia

Feb 26, 2014

Prof. Orth presents "Wine marketing Master Class I", Clare Valley, South Australia

Feb 21, 2014

Prof. Orth presents "Contextual effects of visual complexity" at University of Adelaide, Business School, Adelaide, South Australia

Feb 21, 2014

Prof. Orth resigns as Editor-in-Chief of the IJWBR

Jan 03, 2014

Prof. Orth resigns as Editor-in-Chief of the International Journal of Wine Business Research after taking over in 2006.

Prof. Ulrich Orth receives the „Outstanding Teacher“ Award from the student bodies of the College.

Dec 17, 2013

New Publication in Applied Cognitive Psychology

Nov 22, 2013

New Publication: Orth, U. R. and Gal, S. (2013), Persuasive Mechanisms of Nostalgic Brand Packages. Appl. Cognit. Psychol.. doi: 10.1002/acp.2973

Prof. Orth gives a seminar on "Consumer response to visual complexity in service contexts: A multi-category, multi- method perspective"at NEOMA Business School, Reims, France.

Nov 11, 2013

Prof. Orth presents a research seminar on “Visual complexity effects in consumer shopping" at KEDGE Business School, Bordeaux, France.

Oct 17, 2013

Prof. Orth talks about “Creating value through regional branding”

Oct 10, 2013

Prof. Orth presents an international workshop on "Wine Tourism"

Sep 12, 2013

Prof. Orth presents an international workshop on „Wine Tourism“ at the Institute for Tourism Management, Vienna University of Applied Sciences with the College of Polytechnics Jihlava, Czech Republic

Mirjam Holm takes over as new Editorial Assistant, International Journal of Wine Business Research

Sep 03, 2013

Attention - changes due to revised FPO 2013

Aug 29, 2013

Upcoming changes due to revised FPO 2013: refer to “Teaching

Amelia McKinney presents a paper at the Association for Consumer Research’s European Conference

Jul 16, 2013

New Team Members: Mirjam Holm and Kristina Haberstroh

Jun 04, 2013

In Juni 2013 Mirjam Holm and Kristina Haberstroh joined the team of A&F Marketing as research assistants.

Accepted for Publication in Journal of Business Research

May 08, 2013

Accepted for publication: Giese, J, Malkewitz, K., Orth, U.R., & Henderson, P. "Advancing the aesthetic middle principle: trade-offs in design attractiveness and strength" Journal of Business Research.

Accepted for Publication in Journal of Business Research

May 08, 2013

Accepted for publication: Giese, J, Malkewitz, K., Orth, U.R., & Henderson, P. "Advancing the aesthetic middle principle: trade-offs in design attractiveness and strength" Journal of Business Research.

Accepted for Publication in Journal of Business Research

May 08, 2013

Accepted for publication: Giese, J, Malkewitz, K., Orth, U.R., & Henderson, P. "Advancing the aesthetic middle principle: trade-offs in design attractiveness and strength" Journal of Business Research.

Travel Grant for Nathalie Nibbe

May 02, 2013

Nathalie Nibbe has been awarded a travel grant by the FAZIT Foundation.

Publication in Journal of Advertising

Apr 30, 2013

New article (now published in print): Elizabeth Minton, Christopher Lee, Ulrich Orth, Chung-Hyun Kim, and Lynn Kahle (2012). Sustainable Marketing and Social Media. Journal of Advertising, Vol. 41, Iss. 4, 69-84.

Special Session Proposal for Consumer Research European Conference

Apr 17, 2013

Special session proposal on “Shopping Insights Revisited: Learnings from In-Store Field Methodologies " (co-authored by Ana Valenzuela, Jochen Wirtz, Tina Lowry, Roberta Veale, Ana Costa, Christiane Solf, and Ulrich Orth) accepted for the 2013 Association for Consumer Research European Conference, July 4-8 in Barcelona, Spain.

Scholarship for Simone Kiel

Apr 16, 2013

Simone Kiel was awarded a PROMOS scholarship supporting her research visit to the University of South Australia, Adelaide

New Team Member: Nadine Karnal

Apr 12, 2013

In April 2013 Nadine Karnal joined the team of A&F Marketing as research assistant.

Prof. Orth talks about “Consumer Perception of and Appreciation for FeinHeimisch"

Mar 08, 2013

Prof. Orth talks about “Consumer Perception of and Appreciation for FeinHeimisch-A Psychometric Study”, Annual Meeting of FeinHeimisch e.V., Kiel.

Prof. Orth in an interview on „regional products“; NDR: Schleswig-Holstein Magazin

Mar 08, 2013

Paper accepted for publication in Journal of Retailing

Feb 27, 2013

Ulrich R. Orth, Tatiana Bouzdine-Chameeva und Kathrin Brand (2013): "Trust during retail encounters: A touchy proposition", Journal of Retailing, forthcoming.

Prof. Dr. U. Orth in an interview about horsemeat in convenience food

Feb 27, 2013

Orth, U. (2013): Macht des Konsumenten ist eine Illusion, Interview zum Thema Pferdefleischskandal, Der Standard, 23.02.2013.

 

see link to the interview

New Position for Graduate Research Assistant (doctoral candidate)

Feb 19, 2013

New Position for Graduate Research Assistant (doctoral candidate)

 

see LINK

Publication in European Journal of Marketing

Feb 05, 2013

Littel, S. and U. Orth (2013): Effects of package visuals and haptics on brand evaluations, European Journal of Marketing, Vol. 47 (1), 198-217.

 

 

Scholarship for Amelia McKinney

Oct 23, 2012

Amelia McKinney has been awarded a scholarship to conduct research at the National University of Singapore (w’ Prof. Jochen Wirtz)

Manuscript accepted for publication with the Journal of Advertising

Oct 23, 2012

„Sustainable Marketing and Social Media: A Cross-Country Analysis of Motives for Sustainable Behaviors” by E. Stickl, L. Kahle, U. Orth, C. Kim, and C. Lee.

Publication in Journal of Retailing

Aug 28, 2012

Orth, U.R. and Malkewitz, K. (2012): The Accuracy of Design-based Judgments: A Constructivist Approach, Journal of Retailing, 88 (3), 421–436.

U. Orth speaks at Macrowine 2012

Jun 22, 2012

U. Orth speaks on “The state of wine consumer research: Topics, tools, and trends”. Macrowine 2012 – Macrovision of viticulture, wine-making, and markets, Bordeaux, France, June 18, 2012.

Publication in Journal of Brand Management

Jun 06, 2012

Orth, Ulrich R. and Steffi Gal (2012), "Nostalgic brands as mood boosters", Journal of Brand Mangement, 19 (8), 666-679.

Publication in Journal of Business Research

Jun 06, 2012

Orth, U.R., A. Stöckl, R. Veale, J. Brouard, A. Cavicci, M. Faraoni, M. Larreina, B. Lecat, J. Olsen, C. Rodriguez-Santos, C. Santini and D. Wilson (2012): "Using attribution theory to explain tourists' attachments to place-based brands", Journal of Business Research, 65 (9), 1321-1327.

Publication in Journal of Services Marketing

May 24, 2012

Ulrich R. Orth, Frauke Heinrich, Keven Malkewitz (2012): "Servicescape interior design and consumers' personality impressions", Journal of Services Marketing, Vol. 26 Iss: 3 pp. 194 - 203

Y. Limon-Calisan: Research stay at University of Michigan

Mar 12, 2012

Limon-Calisan, Y. (2012): Reasarch stay at University of Michigan, Ann Arbor/Michigan, USA, 16.02. – 02.04.2012.

Publication in Journal of Retailing

Mar 12, 2012

Orth, U.R. and Malkewitz, K. (2012): The Accuracy of Design-based Judgments: A Constructivist Approach, Journal of Retailing, 88 (3), 421–436.

Michael Proksch completes his PhD

Nov 18, 2011

Dipl.Kfm. Michael Proksch successfully completes his PhD on “Warum sich Menschen an Marken binden - Die Steigerung von Kompetenz als Motiv der Markenbindung”.

Kathrin Scheubeck attended IASDR 2011

Nov 18, 2011

Kathrin Scheubeck attended the IASDR 2011, 4th World Conference in Design Research at Delft University of Technology in the Netherlands. 

Scholarship for Franziska Wentzel

Oct 31, 2011

Franziska Wentzel has been awarded a PROMOS scholarship to support her research on "The Impact of Color and Shape Priming on Brand Choice across Cultures" at the Ehrenberg Bass Institute for Marketing Science of the University of South Australia in Adelaide.

New lecture time (Module 354)

Oct 18, 2011

Achtung:

Veranstaltung am Dienstag: 

"Methoden der Marktforschung" (354)


Änderung der Uhrzeit und des Raumes:  

8.00 - 10.00, CAP2 K (Hörsaal K Audimax)