A&F Marketing - Consumer Psychology

November 24: New publication: Lasarov, W., Hoffmann, S. & Orth, U. (2021). Vanishing Boycott Impetus: Why and How Consumer Participation in a Boycott Decreases Over Time. J Bus Ethics. https://doi.org/10.1007/s10551-021-04997-9

Nov 26, 2021