A&F Marketing - Consumer Psychology

Paper accepted for presentation

27.09.2011

Accepted for presentation:  Bogomolova, S., Wentzel, F. & Limon-Calisan Y. (2011). Loyalty vs spontaneity: disentangling the effect of brand equity vs priming on the choice of real life brands. Australian & New Zealand Marketing Academy, 28-30. November 2011, Perth, Western Australia