A&F Marketing - Consumer Psychology

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- ‌Prof. Orth in an interview on „Smart packaging“; Absatzwirtschaft, Special Issue “FachPack 2018”, p.38-41, Sept 3, 2018.
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May 04, 2020 Orth, U.R., Crouch, R.C., Bruwer, J. and Cohen, J. (2020). The role of discrete positive emotions in consumer response to place-of-origin. European Journal of Marketing, Vol. 54 (4), pp. 909-934, https://doi.org/10.1108/EJM-05-2018-0353
Mar 23, 2020 Orth, U.R., Machiels, C.J.A., Rose, G.M. (2020). The Reverse Napoleon Effect: The brand appreciation of tall people by looking up. Psychology & Marketing, http://dx.doi.org/10.1002/mar.21352 (Open Access)
Mar 23, 2020 Nickel, K., Orth, U.R., & Kumar, M. (2020). Designing for the genders: The role of visual harmony, International Journal of Research in Marketing, https://doi.org/10.1016/j.ijresmar.2020.02.006.
Jan 14, 2020 Orth, U.R., Nickel, K., Böhm, R. and Röwe, K. (2020). Agreement by design: The effect of visual harmony on responses to surveys, Journal of Consumer Behaviour, Vol. 19 (2), pp. 196-207.
Nov 15, 2019 Nov 12, 2019: Prof. Ulrich Orth talks on “Researching Wine Consumer Behavior”, Marketing zwischen Theorie & Praxis (MTP) e.V., Kiel.

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