A&F Marketing - Consumer Psychology

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- ‌Prof. Orth in an interview on „Smart packaging“; Absatzwirtschaft, Special Issue “FachPack 2018”, p.38-41, Sept 3, 2018.
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Jul 17, 2020 Orth, U. R., Lockshin, L., Spielmann, N. and Holm, M. (2019). Design antecedents of telepresence in virtual service environments. The article is being featured in a curated collection: https://journals.sagepub.com/page/jsr/customer-exp-collection.
Jul 17, 2020 Spielmann, N. and Orth, U. R. (2020). Can advertisers overcome consumer qualms with virtual reality?: Increasing operational transparency through self-guided 360-degree tours. Journal of Advertising Resarch, https://doi.org/10.2501/JAR-2020-015.
May 04, 2020 Orth, U.R., Crouch, R.C., Bruwer, J. and Cohen, J. (2020). The role of discrete positive emotions in consumer response to place-of-origin. European Journal of Marketing, Vol. 54 (4), pp. 909-934, https://doi.org/10.1108/EJM-05-2018-0353
Mar 23, 2020 Orth, U.R., Machiels, C.J.A., Rose, G.M. (2020). The Reverse Napoleon Effect: The brand appreciation of tall people by looking up. Psychology & Marketing, http://dx.doi.org/10.1002/mar.21352 (Open Access)
Mar 23, 2020 Nickel, K., Orth, U.R., & Kumar, M. (2020). Designing for the genders: The role of visual harmony, International Journal of Research in Marketing, https://doi.org/10.1016/j.ijresmar.2020.02.006.

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