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Christian-Albrechts-Universität zu Kiel

Faculty of Agricultural and Nutritional Sciences

Institute of Agricultural Economics

A&F Marketing - Consumer Psychology
News
Prof. Orth presents on "The Psychology of Wine.Culinary.Tourism.Scapes", 23 March 2017, WineKulTour Symposium, Krems, Austria.

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A&F Marketing - Consumer Psychology

A&F Marketing

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- ‌Prof. Orth presents on "The Psychology of Wine.Culinary.Tourism.Scapes", 23 March 2017, WineKulTour Symposium, Krems, Austria.
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News

Oct 28, 2019 Orth, U. R., Rose, G. M. and Merchant, A. (2019). Preservation, rejuvenation, or confusion? Changing package designs for heritage brands, Psychology & Marketing, Vol. 36 (9), pp. 831-843.
Sep 24, 2019 Machiels, C.J.A. (2019): Bittersweet Findings: Round Cups Fail to Induce Sweeter Taste. In: Ferreira, M. M. (Ed.), Beverage Sensory Modification (pp. 63-73). MDPI Books. ISBN: 978-3-03921-393-1, reprinted from: Beverages 2018, 4, 12.
Sep 12, 2019 Professor Orth presents on „Recent Insights into Wine Consumer Behavior“, Research Seminar, Washington State University, School of Hospitality Business Management, Richland, Washington.
Aug 22, 2019 Machiels, C.J.A., Yarar, N., and Orth, U.R. (2019). Symbolic Meaning in Beverage Packaging and Consumer Response. In: Grumezescu, A. & Holban, A.-M. (Eds.), Trends in Beverage Packaging (pp. 73-104). Academic Press.
Jun 12, 2019 Professor Orth has been appointed a member to the European Journal of Marketing Editorial Review Board.

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Prof. Orth presents on "The Psychology of Wine.Culinary.Tourism.Scapes", 23 March 2017, WineKulTour Symposium, Krems, Austria.

Apr 06, 2017

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