A&F Marketing - Consumer Psychology
Prof. Dr. Ulrich Orth

Phone: +49 431 880-4416
Fax: +49 431 880-2044

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Wilhelm-Seelig-Platz 6/7
R.115 a

Marion Wolfram

Office Manager

Phone: +49 431 880-4417
Fax: +49 431 880-2044

Office hours



Research Assistants
Kristina Haberstroh

Research Assistant, Ph. D. Student

Phone: +49 431 880-4825

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Mirjam Holm

Research Assistant, Ph. D. Student

Phone: +49 431 880-4422

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Nadine Karnal

Research Assistant, Ph. D. Student

Phone: +49 431 880-5153

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Jasper Machiels

Research Assistant, Ph. D. Student

Phone: +49 431 880-4403

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Student Assistants

Room 117
Phone: +49 431 880 1514

Alexandra Gatys

Student Assistant

Antonia Gölz

Student Assistant

Anke Springer

Student Assistant

Associated Team Members
Dr. Simone Müller Loose

Visiting Senior Lecturer

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Dr. Nathalie Nibbe

Sensory expert in the department of product and material testing

Phone: +49 (0)431 880 4825

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Kathrin Scheubeck

Ph. D. Student

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Dr. Albert Stöckl

Programme Director International Wine Business FH Krems

Albert Stöckl is the Director of the English-speaking Bachelor Program “International Wines Business” at the IMC Krems University of Applied Sciences (Austria). He studied Wine Economy and Marketing at Heilbronn University of Applied Sciences (Germany). After that, he completed a European double degree Master program in Tourism Management at Bournemouth University (England) and Université de Savoie (France). His experiences in the wine and tourism industry include employments, internships and seasonal work in Austria, Germany, France, Italy, Great Britain and Sweden.

Albert finished his PhD at CAU in 2015. His thesis topic is “Synergistic Relationships between Wine and Tourism: Antecedents and Consequences of Consumer Emotional Attachments to Regional Wine Brands”.

Former Team Members

Dr. Isabel Lupold
Dr. Sandra Littel
Dr. Sebastian Schmalz
Dr. Steffi Gal
Dr. Thomas Fels
Dr. Malte Kerstens
Dr. Li Liu
Dr. Michael Proksch
Dr. Yonca Limon-Calisan