A&F Marketing - Consumer Psychology

Dr. Albert Stöckl

Albert Stöckl is the Director of the English-speaking Bachelor Program “International Wines Business” at the IMC Krems University of Applied Sciences (Austria). He studied Wine Economy and Marketing at Heilbronn University of Applied Sciences (Germany). After that, he completed a European double degree Master program in Tourism Management at Bournemouth University (England) and Université de Savoie (France). His experiences in the wine and tourism industry include employments, internships and seasonal work in Austria, Germany, France, Italy, Great Britain and Sweden.

Albert finished his PhD at CAU in 2015. His thesis topic is “Synergistic Relationships between Wine and Tourism: Antecedents and Consequences of Consumer Emotional Attachments to Regional Wine Brands”.