Jasper Machiels received his M.Sc. in Psychology (main subject: Consumer Behaviour, second subject: Media & Cognition) from the University of Twente, where he wrote his master’s thesis on self-referencing of advertisement stimuli.

He also holds a M.Sc. in Health Sciences (main subject: Prevention & Public Health) from the Free University of Amsterdam. He wrote his master’s thesis during an internship at the University Medical Center Utrecht, where he conducted a meta-analysis on the effectiveness of self-management interventions for COPD patients.

Publications

• Machiels, C.J.A. & Orth, U.R. (2017). Verticality in product labels and shelves as a metaphorical cue to quality. Journal of Retailing and Consumer Services, 37, 195-203. http://dx.doi.org/10.1016/j.jretconser.2017.02.009

• Karnal, N., Machiels, C.J.A., Orth, U.R., & Mai, R. (2016). Healthy by design, but only when in focus: Communicating non-verbal health cues through symbolic meaning in packaging. Food Quality and Preference, 52, 106-119. http://doi.org/10.1016/j.foodqual.2016.04.004.

• Machiels, C.J.A. & Karnal, N. (2016). See how tasty it is? Effects of symbolic cues on product evaluation and taste. Food Quality and Preference, 52, 195-202. http://dx.doi.org/10.1016/j.foodqual.2016.04.014

Awards, Activities & Media Attention

• "Verführt durch Symbolik - Wie Verpackungen zum Kauf verleiten." Vortrag im Rahmen der Vortragsreihe Wirtschaftspsychologie, Berufsverband Deutscher Psychologinnen und Psychologen, Landesgruppe Mitteldeutschland, Dresden, 22 September 2016.
• "Getäuscht von Verpackungen". Interview for D Radio Wissen, 26 Juni 2016.
• "Verpackungsdesign - Alles Mogelei?". Interview for Campusradio Kiel, 13 Juni 2016.
• "Einkauf mit Tücken". Frankfurter Allgemeine Sonntagszeitung, 12 Juni 2016. http://www.faz.net/aktuell/gesellschaft/gesundes-einkaufen-der-schein-der-verpackung-14282003.html
• Honored as Junior Sensory Scientist 2015 and winner of the Advancement Award for Junior Sensory Scientists by the German Society of Sensory Studies (Deutsche Gesellschaft für Sensorik, DGSens).
• “Die Metapher schmeckt mir nicht: Effekte symbolischer Produktbilder auf Produktwahrnehmung und Geschmack.“ Presentation and Poster at the 4^th German Days of Sensory Sciences, Dresden, 08-09 Oktober 2015.