Jasper Machiels received his M.Sc. in Psychology (main subject: Consumer Behaviour, second subject: Media & Cognition) from the University of Twente, where he wrote his master’s thesis on self-referencing of advertisement stimuli.

He also holds a M.Sc. in Health Sciences (main subject: Prevention & Public Health) from the Free University of Amsterdam. He wrote his master’s thesis during an internship at the University Medical Center Utrecht, where he conducted a meta-analysis on the effectiveness of self-management interventions for COPD patients.

On 25th of April 2018 Jasper Machiels succesfully defended his dissertation with the title „Message on a bottle: Essays on the design of (beverage) packaging“.

Publications

• Machiels, C. J. A. (2018). Bittersweet findings: Round cups fail to induce sweeter taste. Beverages, 4(1) 12.
  http//doi.org/10.3390/beverages4010012

• Machiels, C. J. A. & Orth, U. R. (2017). Verticality in product labels and shelves as a metaphorical cue to quality. Journal of Retailing and Consumer Services, 37, 195-203.
  http://dx.doi.org/10.1016/j.jretconser.2017.02.009

• Machiels, C. J. A. & Karnal, N. (2016). See how tasty it is? Effects of symbolic cues on product evaluation and taste. Food Quality and Preference, 52, 195-202.
  http://dx.doi.org/10.1016/j.foodqual.2016.04.014

• Karnal, N., Machiels, C. J. A., Orth, U. R., & Mai, R. (2016). Healthy by design, but only when in focus: Communicating non-verbal health cues through symbolic meaning in packaging. Food Quality and Preference, 52, 106-119.
  http://doi.org/10.1016/j.foodqual.2016.04.004.

Activities

•  "Ist der Wissenschaft noch zu trauen? Erkenntnisse aus der Replizierbarkeitskrise der Psychologie“
  Vortrag im Rahmen der Veranstaltungsreihe „Marketingimpulse“, Marketing-Club Schleswig-Holstein, CAU Kiel, 10 Oktober 2017.

• "Verführt durch Symbolik - Wie Verpackungen zum Kauf verleiten"
  Vortrag im Rahmen der Vortragsreihe Wirtschaftspsychologie, Berufsverband Deutscher Psychologinnen und Psychologen, Landesgruppe Mitteldeutschland, Dresden, 22 September 2016.

• “Die Metapher schmeckt mir nicht: Effekte symbolischer Produktbilder auf Produktwahrnehmung und Geschmack“
  Presentation and Poster at the 4^th German Days of Sensory Sciences, Dresden, 08-09 Oktober 2015.

Media Attention

• "Die Rolle von Verpackungen beim Einkauf"
  Interview for WDR Cosmo, 28 May 2018.

• "Getäuscht von Verpackungen“
  Interview for D Radio Wissen, 26 Juni 2016.

• “Verpackungsdesign – Alles Mogelei?”
  Interview for Campusradio Kiel, 13 Juni 2016.

• “Einkauf mit Tücken”
  Frankfurter Allgemeine Sonntagszeitung, 12 Juni 2016.
  http://www.faz.net/aktuell/gesellschaft/einkaufen-wie-verpackungen-taeuschen-koennen-14282003.html

Awards

• Honored as Junior Sensory Scientist 2015 and winner of the Advancement Award for Junior Sensory Scientists by the German Society of Sensory Studies (Deutsche Gesellschaft für Sensorik, DGSens).