A&F Marketing - Consumer Psychology

Kristina Nickel (Dr. oec. troph.) received her doctoral degree from Kiel University in 2017. For her doctoral thesis she investigated gender differences in response to visual harmony. Her research interests include design research, cognitive psychology, gender studies, and cross-cultural issues. Her work has appeared in academic journals such as Journal of Business Ethics, International Marketing Review, Journal of Business Research, Journal of Consumer Behaviour, and International Journal of Research in Marketing. She has had conference proceedings and presentations accepted at AMA, ACR, AWBR, EMAC, and PDMA.