A&F Marketing - Consumer Psychology

Presentations

  • „Management der Markenkommunikation“, openCampus (Bildungscluster der starterkitchen Kiel), Kiel, Germany, 25 Januar 2017.
  • “Gender Marketing: Die Rolle visueller Harmonie”, Marketingimpulse des Marketing Club Schleswig-Holstein e.V., Kiel, Germany, 13 September 2016.
  • “Finding Harmony Between Gender Identity and Design Preferences of Consumers”, EMAC 1st Junior Faculty & Doctoral Student Research Camp, Vienna, Austria, 02 September 2016.
  • “Designing Culturally Specific Wine Packages: The Case of Visual Harmony”, AWBR Conference, Adelaide, Australia, 18 February 2016.
  • “Moralische Entkopplung: Ein Erklärungsansatz zum (un)verantwortlichen Handeln von Konsumenten“, 65th Annual Conference of Faculty of Agricultural and Nutritional Sciences, Kiel, Germany, 05 February 2015.
  • “I” Value Contrast, but “We” Appreciate Harmony: Self-construal Reflects Cultural Differences in Response to Visual Design, AMA Summer Marketing Educators’ Pre-Conference, San Francisco, USA, 01 August 2014.