A&F Marketing - Consumer Psychology

Presentations

  • „Management der Markenkommunikation“, openCampus (Bildungscluster der starterkitchen Kiel), 25 Januar 2017, Kiel, Germany.
  • “Gender Marketing: Die Rolle visueller Harmonie”, Marketingimpulse des Marketing Club Schleswig-Holstein e.V., 13 September 2016, Kiel, Germany.
  • “Finding Harmony Between Gender Identity and Design Preferences of Consumers”, EMAC 1st Junior Faculty & Doctoral Student Research Camp, 02 September 2016, Vienna, Austria.
  • “Designing Culturally Specific Wine Packages: The Case of Visual Harmony”, AWBR Conference, 18 February 2016, Adelaide, Australia.
  • “Moralische Entkopplung: Ein Erklärungsansatz zum (un)verantwortlichen Handeln von Konsumenten“, 65th Annual Conference of Faculty of Agricultural and Nutritional Sciences, 05 February 2015, Kiel, Germany.
  • “I” Value Contrast, but “We” Appreciate Harmony: Self-construal Reflects Cultural Differences in Response to Visual Design, AMA Summer Marketing Educators’ Pre-Conference, 01 August 2014, San Francisco, USA.