A&F Marketing - Consumer Psychology

Publications

Haberstroh, K., Orth, U.R., Bouzdine-Chameeva, T., Cohen, J., Corsi, A., Crouch, R., & De Marchi, R. (2016). Designing Culturally Specific Wine Packages: The Case of Visual Harmony. In J. Bruwer, L. Lockshin, A. Corsi, J. Cohen & M. Hirche (Eds.), Proceedings from AWBR ’16: Wine Business Research that Matters (pp. 342-352). Adelaide, Australia.

Haberstroh, K., Orth, U.R., Hoffmann, S., & Brunk, B. (2015). Consumer Response to Unethical Corporate Behavior: A Re-Examination and Extension of the Moral Decoupling Model. Journal of Business Ethics (forthcoming). doi: 10.1007/s10551-015-2661-x