A&F Marketing - Consumer Psychology

Mirjam Holm

Research Assistant, Ph. D. Student

Wilhelm-Seelig-Platz 6/7, R.116
Phone: +49 431 880-4422

EMail: mholm [at] ae.uni-kiel.de

Mirjam graduated from CAU with her Bachelor of Science in 2010 and with her Master of Science in 2013 (specialization in food and consumer economics). Her research interest centers on cross cultural consumer behavior, for example, so she wrote her Master Thesis on „Cultural differences in individual evaluation of facial emotion in social context: A Chinese-German Comparison“. 

Between October 2008 and February 2009 Mirjam worked as an intern at KULAU GmbH, where she was responsible for consumer care, food labeling, and research in the areas of the target group analysis, market analysis, and packaging. During her studies Mirjam gained practical work experience as a hostess at a variety of events such as organized by IFA, INTERNORGA, AUDI, Generali.



  • Participance at the 23rd Annual SERVSIG Doctoral Consortium, 22.-23-06.2016, Bergen, Norway

  • Participance at the 25th Frontiers in Service Conference, 23.-26.06.2016, Bergen, Norway

  • Dissertation about "The Persuasion Effectiveness of Service Employees: The Role of Nonverbal Dominace", 25th Frontiers in Service Conference, 24.06.2016, Bergen, Norway