A&F Marketing - Consumer Psychology

Mirjam graduated from CAU with her Bachelor of Science in 2010 and with her Master of Science in 2013 (specialization in food and consumer economics). Her research interest centers on cross cultural consumer behavior, for example, so she wrote her Master Thesis on „Cultural differences in individual evaluation of facial emotion in social context: A Chinese-German Comparison“. 

Between October 2008 and February 2009 Mirjam worked as an intern at KULAU GmbH, where she was responsible for consumer care, food labeling, and research in the areas of the target group analysis, market analysis, and packaging. During her studies Mirjam gained practical work experience as a hostess at a variety of events such as organized by IFA, INTERNORGA, AUDI, Generali.

On 25th of April 2018 Mirjam Holm succesfully defended her dissertation with the title „Kundenreaktionen auf das nonverbal dominante Verhalten von Verkaufs- und
Servicepersonal unter Berücksichtigung der fundamentalen Dimensionen sozialer Kognitionen“.