A&F Marketing - Consumer Psychology

Publications

  • Yarar, N. and Orth, U. R. (2018). Consumer lay theories on healthy nutrition: A Q methodology application in Germany. Appetite, 120, 145-157. doi: https://doi.org/10.1016/j.appet.2017.08.026
  • Karnal, N., Machiels, C.J.A., Orth, U.R., & Mai, R. (2016). Healthy by design, but only when in focus: Communicating non-verbal health cues through symbolic meaning in packaging. Food Quality and Preference, 52, 106-119. http://doi.org/10.1016/j.foodqual.2016.04.004.
  • Machiels, C.J.A. & Karnal, N. (2016). See how tasty it is? Effects of symbolic cues on product evaluation and taste. Food Quality and Preference, 52, 195-202. http://dx.doi.org/10.1016/j.foodqual.2016.04.014

  • Karnal, N., Wendt, M., Bouzdine-Chameeva, T., Cornwell, T.B., & Orth, U.R. (2014). Love at second sight: Temporal effects of design typicality on brand liking. In AWBR 8th International Conference Proceedings, 597-608.