A&F Marketing - Consumer Psychology

Publications

  • Machiels, C.J.A., Yarar, N., and Orth, U.R. (2019). Symbolic Meaning in Beverage Packaging and Consumer Response. In: Grumezescu, A. & Holban, A.-M. (Eds.), Trends in Beverage Packaging (pp. 73-104). Academic Press. doi: https://doi.org/10.1016/B978-0-12-816683-3.00004-9
  • Yarar, N., Machiels, C. J. A., & Orth, U. R. (2019). Shaping up: How package shape and consumer body conspire to affect food healthiness evaluation. Food Quality and Preference, 75, 209-219. doi: https://doi.org/10.1016/j.foodqual.2019.03.004
  • Yarar, N. and Orth, U. R. (2018). Consumer lay theories on healthy nutrition: A Q methodology application in Germany. Appetite, 120, 145-157. doi: https://doi.org/10.1016/j.appet.2017.08.026
  • Karnal, N., Machiels, C.J.A., Orth, U.R., & Mai, R. (2016). Healthy by design, but only when in focus: Communicating non-verbal health cues through symbolic meaning in packaging. Food Quality and Preference, 52, 106-119. http://doi.org/10.1016/j.foodqual.2016.04.004.
  • Machiels, C.J.A. & Karnal, N. (2016). See how tasty it is? Effects of symbolic cues on product evaluation and taste. Food Quality and Preference, 52, 195-202. http://dx.doi.org/10.1016/j.foodqual.2016.04.014

  • Karnal, N., Wendt, M., Bouzdine-Chameeva, T., Cornwell, T.B., & Orth, U.R. (2014). Love at second sight: Temporal effects of design typicality on brand liking. In AWBR 8th International Conference Proceedings, 597-608.