- Home
- Impressum
Personal tools
🔒
-A +
Skip to content. | Skip to navigation

Christian-Albrechts-Universität zu Kiel

Faculty of Agricultural and Nutritional Sciences

Institute of Agricultural Economics

A&F Marketing - Consumer Psychology
News
Prof. Orth in an interview on „regional products“; NDR: Schleswig-Holstein Magazin

≡

A&F Marketing - Consumer Psychology

A&F Marketing

‌News
- ‌News
- ‌Prof. Orth in an interview on „regional products“; NDR: Schleswig-Holstein Magazin
‌Team
‌Research
‌Publications
‌Teaching
‌Contact

News

May 04, 2020 Orth, U.R., Crouch, R.C., Bruwer, J. and Cohen, J. (2020). The role of discrete positive emotions in consumer response to place-of-origin. European Journal of Marketing, Vol. 54 (4), pp. 909-934, https://doi.org/10.1108/EJM-05-2018-0353
Mar 23, 2020 Orth, U.R., Machiels, C.J.A., Rose, G.M. (2020). The Reverse Napoleon Effect: The brand appreciation of tall people by looking up. Psychology & Marketing, http://dx.doi.org/10.1002/mar.21352 (Open Access)
Mar 23, 2020 Nickel, K., Orth, U.R., & Kumar, M. (2020). Designing for the genders: The role of visual harmony, International Journal of Research in Marketing, https://doi.org/10.1016/j.ijresmar.2020.02.006.
Jan 14, 2020 Orth, U.R., Nickel, K., Böhm, R. and Röwe, K. (2020). Agreement by design: The effect of visual harmony on responses to surveys, Journal of Consumer Behaviour, Vol. 19 (2), pp. 196-207.
Nov 15, 2019 Nov 12, 2019: Prof. Ulrich Orth talks on “Researching Wine Consumer Behavior”, Marketing zwischen Theorie & Praxis (MTP) e.V., Kiel.

Info

Prof. Orth in an interview on „regional products“; NDR: Schleswig-Holstein Magazin

Mar 08, 2013

Page information

Contact: Webmaster
Last changed: May 06, 2014
©: Christian-Albrechts-Universität zu Kiel

Page functions

Document Actions

print this page
share this page