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Christian-Albrechts-Universität zu Kiel

Faculty of Agricultural and Nutritional Sciences

Institute of Agricultural Economics

A&F Marketing - Consumer Psychology
News
New article published: Orth, U.R. and Gal, S. (2014): Persuasive mechanisms of nostalgic brands, Applied Cognitive Psychology, 28, 161-173.

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A&F Marketing - Consumer Psychology

A&F Marketing

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- ‌New article published: Orth, U.R. and Gal, S. (2014): Persuasive mechanisms of nostalgic brands, Applied Cognitive Psychology, 28, 161-173.
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News

Nov 15, 2019 Nov 12, 2019: Prof. Ulrich Orth talks on “Researching Wine Consumer Behavior”, Marketing zwischen Theorie & Praxis (MTP) e.V., Kiel.
Nov 15, 2019 Oct 29, 2019: Christina Pfannes talks on „Stories told by Heritage Brands”, Marketing-Impulse, organized by Marketing-Club Schleswig-Holstein, Kiel.
Oct 28, 2019 Orth, U. R., Rose, G. M. and Merchant, A. (2019). Preservation, rejuvenation, or confusion? Changing package designs for heritage brands, Psychology & Marketing, Vol. 36 (9), pp. 831-843.
Sep 24, 2019 Machiels, C.J.A. (2019): Bittersweet Findings: Round Cups Fail to Induce Sweeter Taste. In: Ferreira, M. M. (Ed.), Beverage Sensory Modification (pp. 63-73). MDPI Books. ISBN: 978-3-03921-393-1, reprinted from: Beverages 2018, 4, 12.
Sep 12, 2019 Professor Orth presents on „Recent Insights into Wine Consumer Behavior“, Research Seminar, Washington State University, School of Hospitality Business Management, Richland, Washington.

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New article published: Orth, U.R. and Gal, S. (2014): Persuasive mechanisms of nostalgic brands, Applied Cognitive Psychology, 28, 161-173.

Mar 10, 2014

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