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Christian-Albrechts-Universität zu Kiel
Faculty of Agricultural and Nutritional Sciences
Institute of Agricultural Economics
A&F Marketing - Consumer Psychology
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New article published: Orth, U.R. and Gal, S. (2014): Persuasive mechanisms of nostalgic brands, Applied Cognitive Psychology, 28, 161-173.
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A&F Marketing - Consumer Psychology
A&F Marketing
News
News
New article published: Orth, U.R. and Gal, S. (2014): Persuasive mechanisms of nostalgic brands, Applied Cognitive Psychology, 28, 161-173.
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New article published: Orth, U.R. and Gal, S. (2014): Persuasive mechanisms of nostalgic brands, Applied Cognitive Psychology, 28, 161-173.
Mar 10, 2014