Publication in European Journal of Marketing
Feb 05, 2013
Littel, S. and U. Orth (2013): Effects of package visuals and haptics on brand evaluations, European Journal of Marketing, Vol. 47 (1), 198-217.
Feb 05, 2013
Littel, S. and U. Orth (2013): Effects of package visuals and haptics on brand evaluations, European Journal of Marketing, Vol. 47 (1), 198-217.