Publication in Journal of Brand Management
Jun 06, 2012
Orth, Ulrich R. and Steffi Gal (2012), "Nostalgic brands as mood boosters", Journal of Brand Mangement, 19 (8), 666-679.
Jun 06, 2012
Orth, Ulrich R. and Steffi Gal (2012), "Nostalgic brands as mood boosters", Journal of Brand Mangement, 19 (8), 666-679.