Publication in Journal of Brand Management
Jun 06, 2012
Orth, Ulrich R. and Steffi Gal (2012), "Nostalgic brands as mood boosters", Journal of Brand Mangement, 19 (8), 666-679.
- Personal tools
- -A+
-
- Skip to content. | Skip to navigation
Christian-Albrechts-Universität zu Kiel
Faculty of Agricultural and Nutritional Sciences
Institute of Agricultural Economics
