A&F Marketing - Consumer Psychology

Publication in Journal of Business Research

Jun 06, 2012

Orth, U.R., A. Stöckl, R. Veale, J. Brouard, A. Cavicci, M. Faraoni, M. Larreina, B. Lecat, J. Olsen, C. Rodriguez-Santos, C. Santini and D. Wilson (2012): "Using attribution theory to explain tourists' attachments to place-based brands", Journal of Business Research, 65 (9), 1321-1327.