Publication in Psychology&Marketing
Oct 23, 2012
„Brand attachment and consumer emotional response to unethical firm
behavior“ by S.Schmalz and U.Orth
http://onlinelibrary.wiley.com/doi/10.1002/mar.20570/abstract
Oct 23, 2012
„Brand attachment and consumer emotional response to unethical firm
behavior“ by S.Schmalz and U.Orth
http://onlinelibrary.wiley.com/doi/10.1002/mar.20570/abstract