Publication in Psychology&Marketing
Oct 23, 2012
„Brand attachment and consumer emotional response to unethical firm
behavior“ by S.Schmalz and U.Orth
http://onlinelibrary.wiley.com/doi/10.1002/mar.20570/abstract
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Christian-Albrechts-Universität zu Kiel
Faculty of Agricultural and Nutritional Sciences
Institute of Agricultural Economics
