A&F Marketing - Consumer Psychology
Apr 06, 2017
Prof. Orth presents on "The Psychology of Wine.Culinary.Tourism.Scapes", 23 March 2017, WineKulTour Symposium, Krems, Austria.
Mar 17, 2017
New Book Chapter: Nibbe, Nathalie & Orth, Ulrich R. (2017): Odors in Marketing. In: Büttner, A. (Ed.), Springer Handbook of Odors, 1053-1067. Berlin.
Feb 23, 2017
Prof. Orth presents “Advances in Wine Brand Management”, 21 February 2017, The University of Adelaide, Adelaide, Australia.
Feb 22, 2017
Haberstroh, K., Orth, U.R., Hoffmann, S. und Brunk, B. (2017): Consumer Response to Unethical Corporate Behavior: A Re-Examination and Extension of the Moral Decoupling Model. Journal of Business Ethics, 140(1), pp. 161-173.
Feb 06, 2017
Nadine Yarar, Prof. Orth (and Antonia Gölz) talk about “Healthy nutrition: What consumers believe”, 02 February 2017, 67th Faculty Day, Christian-Albrechts-University Kiel.
Article Published: Proksch, M., Orth, U., and Bethge, F. (2013): Disentangling the influence of attachment anxiety and attachment security in consumer formation of attachments to brands, Journal of Consumer Behaviour, 12, 318–326.