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Christian-Albrechts-Universität zu Kiel

Faculty of Agricultural and Nutritional Sciences

Institute of Agricultural Economics

A&F Marketing - Consumer Psychology
News
Das A&F Marketing Team wünscht allen Studierenden einen guten Start in das Wintersemester.

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A&F Marketing - Consumer Psychology

A&F Marketing

‌News
- ‌News
- ‌Das A&F Marketing Team wünscht allen Studierenden einen guten Start in das Wintersemester.
‌Team
‌Research
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‌Teaching
‌Contact

News

Jul 17, 2020 Orth, U. R., Lockshin, L., Spielmann, N. and Holm, M. (2019). Design antecedents of telepresence in virtual service environments. The article is being featured in a curated collection: https://journals.sagepub.com/page/jsr/customer-exp-collection.
Jul 17, 2020 Spielmann, N. and Orth, U. R. (2020). Can advertisers overcome consumer qualms with virtual reality?: Increasing operational transparency through self-guided 360-degree tours. Journal of Advertising Resarch, https://doi.org/10.2501/JAR-2020-015.
May 04, 2020 Orth, U.R., Crouch, R.C., Bruwer, J. and Cohen, J. (2020). The role of discrete positive emotions in consumer response to place-of-origin. European Journal of Marketing, Vol. 54 (4), pp. 909-934, https://doi.org/10.1108/EJM-05-2018-0353
Mar 23, 2020 Orth, U.R., Machiels, C.J.A., Rose, G.M. (2020). The Reverse Napoleon Effect: The brand appreciation of tall people by looking up. Psychology & Marketing, http://dx.doi.org/10.1002/mar.21352 (Open Access)
Mar 23, 2020 Nickel, K., Orth, U.R., & Kumar, M. (2020). Designing for the genders: The role of visual harmony, International Journal of Research in Marketing, Vol. 37 (4), https://doi.org/10.1016/j.ijresmar.2020.02.006.

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Das A&F Marketing Team wünscht allen Studierenden einen guten Start in das Wintersemester.

Oct 22, 2015

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