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Christian-Albrechts-Universität zu Kiel

Faculty of Agricultural and Nutritional Sciences

Institute of Agricultural Economics

A&F Marketing - Consumer Psychology
News
Das A&F Marketing Team wünscht allen Studierenden einen guten Start in das Wintersemester.

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A&F Marketing - Consumer Psychology

A&F Marketing

‌News
- ‌News
- ‌Das A&F Marketing Team wünscht allen Studierenden einen guten Start in das Wintersemester.
‌Team
‌Research
‌Publications
‌Teaching
‌Contact

News

May 04, 2020 Orth, U.R., Crouch, R.C., Bruwer, J. and Cohen, J. (2020). The role of discrete positive emotions in consumer response to place-of-origin. European Journal of Marketing, Vol. 54 (4), pp. 909-934, https://doi.org/10.1108/EJM-05-2018-0353
Mar 23, 2020 Orth, U.R., Machiels, C.J.A., Rose, G.M. (2020). The Reverse Napoleon Effect: The brand appreciation of tall people by looking up. Psychology & Marketing, http://dx.doi.org/10.1002/mar.21352 (Open Access)
Mar 23, 2020 Nickel, K., Orth, U.R., & Kumar, M. (2020). Designing for the genders: The role of visual harmony, International Journal of Research in Marketing, https://doi.org/10.1016/j.ijresmar.2020.02.006.
Jan 14, 2020 Orth, U.R., Nickel, K., Böhm, R. and Röwe, K. (2020). Agreement by design: The effect of visual harmony on responses to surveys, Journal of Consumer Behaviour, Vol. 19 (2), pp. 196-207.
Nov 15, 2019 Nov 12, 2019: Prof. Ulrich Orth talks on “Researching Wine Consumer Behavior”, Marketing zwischen Theorie & Praxis (MTP) e.V., Kiel.

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Das A&F Marketing Team wünscht allen Studierenden einen guten Start in das Wintersemester.

Oct 22, 2015

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