A&F Marketing - Consumer Psychology
News
Sep 19, 2018
Shadi Zarei presented " How Persuasion Knowledge Creates Differences in the Role of Self and Functional Congruity on Predicting Customers’ Attitude and Behavioral Intention " 58. Jahrestagung der GeWiSoLa, 13.09.2018, Kiel.
Sep 04, 2018
Prof. Orth in an interview on „Smart packaging“; Absatzwirtschaft, Special Issue “FachPack 2018”, p.38-41, Sept 3, 2018.
Jun 27, 2018
Kristina Nickel presents “Gender Differences in Response to Visual Harmony: Why and When?”, 11th European ACR Conference, 21-23 June 2018, Ghent, Belgium.
Jun 11, 2018
Kristina Nickel was awarded the gender research prize for her dissertation „Gender Differences in Response to Visual Harmony: Disentangling Biological and Social Factors“, CAU Kiel, June 6, 2018.
Jun 01, 2018
WDR Cosmo conducted a radio interview with Jasper Machiels on the role of food packaging during shopping, May 28, 2018.
Prof. Orth is quoted as an expert on package design research in „Die Verpackung wird digital, bunt und unperfekt” [by Vera Hermes] in: Absatzwirtschaft, 5, 2017, pp.80-83.
