A&F Marketing - Consumer Psychology
News
Sep 19, 2017
Prof. Orth is interviewed by Pauliina Siniauer for Saveur (American gourmet, food, wine, travel magazine) regarding his research on consumers seeing faces on food packages, Sept 15 2017.
Sep 14, 2017
New article published: Yarar, N. and Orth, U. R. (2018): Consumer lay theories on healthy nutrition: A Q methodology application in Germany. Appetite, 120:145-157.
Aug 22, 2017
New article published: Orth, U., Cornwell, T.B., Ohlhoff, J., and Naber, C. (2017). Seeing faces: The role of brand visual processing and social connection in brand liking. Journal: European Journal of Social Psychology. August 10, 2017.
Aug 03, 2017
Kristina Haberstroh and Kathrin Scheubeck each successfully defend their dissertation and receive a doctoral degree, Jul 12, 2017.
May 22, 2017
New article: Machiels, C.J.A. and Orth, U.R. (2017): Verticality in product labels and shelves as a metaphorical cue to quality. Journal of Retailing and Consumer Services, 37, 195-203, 18 May 2017, http://dx.doi.org/10.1016/j.jretconser.2017.02.009.
Prof. Orth is quoted as an expert on package design research in „Die Verpackung wird digital, bunt und unperfekt” [by Vera Hermes] in: Absatzwirtschaft, 5, 2017, pp.80-83.
