A&F Marketing - Consumer Psychology
News
May 22, 2017
New article: Machiels, C.J.A. and Orth, U.R. (2017): Verticality in product labels and shelves as a metaphorical cue to quality. Journal of Retailing and Consumer Services, 37, 195-203, 18 May 2017, http://dx.doi.org/10.1016/j.jretconser.2017.02.009.
May 11, 2017
Prof. Orth is quoted as an expert on package design research in „Die Verpackung wird digital, bunt und unperfekt” [by Vera Hermes] in: Absatzwirtschaft, 5, 2017, pp.80-83.
Apr 06, 2017
Prof. Orth presents on "The Psychology of Wine.Culinary.Tourism.Scapes", 23 March 2017, WineKulTour Symposium, Krems, Austria.
Mar 17, 2017
New Book Chapter: Nibbe, Nathalie & Orth, Ulrich R. (2017): Odors in Marketing. In: Büttner, A. (Ed.), Springer Handbook of Odors, 1053-1067. Berlin.
Feb 23, 2017
Prof. Orth presents “Advances in Wine Brand Management”, 21 February 2017, The University of Adelaide, Adelaide, Australia.
Nadine Yarar & Jasper Machiels present "Verführt durch Symbolik: Wie Verpackungen zum Kauf verleiten" for business psychologists in Dresden, 22 September 2016.
