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Christian-Albrechts-Universität zu Kiel
Faculty of Agricultural and Nutritional Sciences
Institute of Agricultural Economics
A&F Marketing - Consumer Psychology
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Haberstroh, K., & Orth, U.R. (2019). “I” Value Contrast, but “We” Appreciate Harmony: Self-construal Reflects Cultural Differences in Response to Visual Design. E. Gurel-Atay & L. Kahle (Eds.), Consumer Social Values (50-69). N.Y. Taylor&Francis.
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A&F Marketing - Consumer Psychology
A&F Marketing
News
News
Haberstroh, K., & Orth, U.R. (2019). “I” Value Contrast, but “We” Appreciate Harmony: Self-construal Reflects Cultural Differences in Response to Visual Design. E. Gurel-Atay & L. Kahle (Eds.), Consumer Social Values (50-69). N.Y. Taylor&Francis.
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https://www.afmarketing.uni-kiel.de/en/news/new-book-chapter-haberstroh-k-orth-u-r-2019-i-value-contrast-but-we-appreciate-harmony-self-construal-reflects-cultural-differences-in-response-to-visual-design-in-e-gurel-atay-l-kahle-eds-consumer-social-values-pp-50-69-new
https://www.afmarketing.uni-kiel.de/resolveuid/f2e18ecc486343cd86cd32bb611478f3
