A&F Marketing - Consumer Psychology
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Kristina Haberstroh presents “Finding Harmony Between Gender Identity and Design Preferences of Consumers”, EMAC 1st Junior Faculty & Doctoral Student Research Camp, 1-2 September 2016, Vienna, Austria

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A&F Marketing - Consumer Psychology

‌News
- ‌News
  - ‌Kristina Haberstroh presents “Finding Harmony Between Gender Identity and Design Preferences of Consumers”, EMAC 1st Junior Faculty & Doctoral Student Research Camp, 1-2 September 2016, Vienna, Austria
  - ‌Nadine Yarar successfully defends her dissertation and receives a doctoral degree, Nov 8, 2017.
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News

Jan 11, 2021 January 1, 2021: Prof. Ulrich Orth becomes an Associate Editor with the European Journal of Marketing
Jan 08, 2021 Rose, M., Rose G. M., Merchant, A. and Orth, U. R. (2021): Sports teams heritage: Measurement and application in sponsorship. Journal of Business Reseach, 124 (January 2021) , pp. 759-769, https://doi.org/10.1016/j.jbusres.2020.03.040
Jan 08, 2021 Orth, U. (2020): Corona schreckt nicht vom Reisen über Weihnachten ab. Interview Kieler Nachrichten, 07.12.2020
Jul 17, 2020 Orth, U. R., Lockshin, L., Spielmann, N. and Holm, M. (2019). Design antecedents of telepresence in virtual service environments. The article is being featured in a curated collection: https://journals.sagepub.com/page/jsr/customer-exp-collection.
Jul 17, 2020 Spielmann, N. and Orth, U. R. (2020). Can advertisers overcome consumer qualms with virtual reality?: Increasing operational transparency through self-guided 360-degree tours. Journal of Advertising Resarch, https://doi.org/10.2501/JAR-2020-015.

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