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Christian-Albrechts-Universität zu Kiel
Faculty of Agricultural and Nutritional Sciences
Institute of Agricultural Economics
A&F Marketing - Consumer Psychology
News
Nickel, K., Orth, U.R., & Kumar, M. (2020). Designing for the genders: The role of visual harmony, International Journal of Research in Marketing, Vol. 37 (4), pp. 697-713. https://doi.org/10.1016/j.ijresmar.2020.02.006.
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A&F Marketing - Consumer Psychology
A&F Marketing
News
News
Nickel, K., Orth, U.R., & Kumar, M. (2020). Designing for the genders: The role of visual harmony, International Journal of Research in Marketing, Vol. 37 (4), pp. 697-713. https://doi.org/10.1016/j.ijresmar.2020.02.006.
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https://www.afmarketing.uni-kiel.de/en/news/nickel-k-orth-u-r-kumar-m-2020-designing-for-the-genders-the-role-of-visual-harmony-international-journal-of-research-in-marketing-https-doi-org-10-1016-j-ijresmar-2020-02-006
https://www.afmarketing.uni-kiel.de/resolveuid/13c2cd23b20e4e78a0df3dfd6229ef57
