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Christian-Albrechts-Universität zu Kiel

Faculty of Agricultural and Nutritional Sciences

Institute of Agricultural Economics

A&F Marketing - Consumer Psychology
News
Prof. Orth presents "International wine brand management", 13 October 2016, IMC Krems, Austria.

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A&F Marketing - Consumer Psychology

A&F Marketing

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- ‌Prof. Orth presents "International wine brand management", 13 October 2016, IMC Krems, Austria.
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Sep 19, 2017 Prof. Orth is interviewed by Pauliina Siniauer for Saveur (American gourmet, food, wine, travel magazine) regarding his research on consumers seeing faces on food packages, Sept 15 2017.
Sep 14, 2017 New article published: Yarar, N. and Orth, U. R. (2018): Consumer lay theories on healthy nutrition: A Q methodology application in Germany. Appetite, 120:145-157.
Aug 22, 2017 New article published: Orth, U., Cornwell, T.B., Ohlhoff, J., and Naber, C. (2017). Seeing faces: The role of brand visual processing and social connection in brand liking. Journal: European Journal of Social Psychology. August 10, 2017.
Aug 03, 2017 Kristina Haberstroh and Kathrin Scheubeck each successfully defend their dissertation and receive a doctoral degree, Jul 12, 2017.
May 22, 2017 New article: Machiels, C.J.A. and Orth, U.R. (2017): Verticality in product labels and shelves as a metaphorical cue to quality. Journal of Retailing and Consumer Services, 37, 195-203, 18 May 2017, http://dx.doi.org/10.1016/j.jretconser.2017.02.009.

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Prof. Orth presents "International wine brand management", 13 October 2016, IMC Krems, Austria.

Oct 20, 2016

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