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Christian-Albrechts-Universität zu Kiel

Faculty of Agricultural and Nutritional Sciences

Institute of Agricultural Economics

A&F Marketing - Consumer Psychology
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Prof. Orth in "Profit" by WDR: Praktisch bis verführerisch: Auf die Verpackung kommt es an.

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A&F Marketing - Consumer Psychology

A&F Marketing

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Nov 15, 2019 Nov 12, 2019: Prof. Ulrich Orth talks on “Researching Wine Consumer Behavior”, Marketing zwischen Theorie & Praxis (MTP) e.V., Kiel.
Nov 15, 2019 Oct 29, 2019: Christina Pfannes talks on „Stories told by Heritage Brands”, Marketing-Impulse, organized by Marketing-Club Schleswig-Holstein, Kiel.
Oct 28, 2019 Orth, U. R., Rose, G. M. and Merchant, A. (2019). Preservation, rejuvenation, or confusion? Changing package designs for heritage brands, Psychology & Marketing, Vol. 36 (9), pp. 831-843.
Sep 24, 2019 Machiels, C.J.A. (2019): Bittersweet Findings: Round Cups Fail to Induce Sweeter Taste. In: Ferreira, M. M. (Ed.), Beverage Sensory Modification (pp. 63-73). MDPI Books. ISBN: 978-3-03921-393-1, reprinted from: Beverages 2018, 4, 12.
Sep 12, 2019 Professor Orth presents on „Recent Insights into Wine Consumer Behavior“, Research Seminar, Washington State University, School of Hospitality Business Management, Richland, Washington.

Info

Prof. Orth in "Profit" by WDR: Praktisch bis verführerisch: Auf die Verpackung kommt es an.

May 29, 2015

http://www.wdr5.de/sendungen/profit/verpackung-108.html

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