Publication in Journal of Services Marketing
May 24, 2012
Ulrich R. Orth, Frauke Heinrich, Keven Malkewitz (2012): "Servicescape interior design and consumers' personality impressions", Journal of Services Marketing, Vol. 26 Iss: 3 pp. 194 - 203
May 24, 2012
Ulrich R. Orth, Frauke Heinrich, Keven Malkewitz (2012): "Servicescape interior design and consumers' personality impressions", Journal of Services Marketing, Vol. 26 Iss: 3 pp. 194 - 203