A&F Marketing - Consumer Psychology

Special Session Proposal for Consumer Research European Conference

Apr 17, 2013

Special session proposal on “Shopping Insights Revisited: Learnings from In-Store Field Methodologies " (co-authored by Ana Valenzuela, Jochen Wirtz, Tina Lowry, Roberta Veale, Ana Costa, Christiane Solf, and Ulrich Orth) accepted for the 2013 Association for Consumer Research European Conference, July 4-8 in Barcelona, Spain.