A&F Marketing - Consumer Psychology
News
Jan 11, 2021
January 1, 2021: Prof. Ulrich Orth becomes an Associate Editor with the European Journal of Marketing
Jan 08, 2021
Rose, M., Rose G. M., Merchant, A. and Orth, U. R. (2021): Sports teams heritage: Measurement and application in sponsorship. Journal of Business Reseach, 124 (January 2021) , pp. 759-769, https://doi.org/10.1016/j.jbusres.2020.03.040
Jan 08, 2021
Orth, U. (2020): Corona schreckt nicht vom Reisen über Weihnachten ab. Interview Kieler Nachrichten, 07.12.2020
Jul 17, 2020
Orth, U. R., Lockshin, L., Spielmann, N. and Holm, M. (2019). Design antecedents of telepresence in virtual service environments. The article is being featured in a curated collection: https://journals.sagepub.com/page/jsr/customer-exp-collection.
Jul 17, 2020
Spielmann, N. and Orth, U. R. (2020). Can advertisers overcome consumer qualms with virtual reality?: Increasing operational transparency through self-guided 360-degree tours. Journal of Advertising Resarch, https://doi.org/10.2501/JAR-2020-015.
Orth, U. R., Rose, G. M. and Merchant, A. (2019). Preservation, rejuvenation, or confusion? Changing package designs for heritage brands, Psychology & Marketing, Vol. 36 (9), pp. 831-843, https://doi.org/10.1002/mar.21215
