A&F Marketing - Consumer Psychology
News
May 04, 2020
Orth, U.R., Crouch, R.C., Bruwer, J. and Cohen, J. (2020). The role of discrete positive emotions in consumer response to place-of-origin. European Journal of Marketing, Vol. 54 (4), pp. 909-934, https://doi.org/10.1108/EJM-05-2018-0353
Mar 23, 2020
Orth, U.R., Machiels, C.J.A., Rose, G.M. (2020). The Reverse Napoleon Effect: The brand appreciation of tall people by looking up. Psychology & Marketing, http://dx.doi.org/10.1002/mar.21352 (Open Access)
Mar 23, 2020
Nickel, K., Orth, U.R., & Kumar, M. (2020). Designing for the genders: The role of visual harmony, International Journal of Research in Marketing, https://doi.org/10.1016/j.ijresmar.2020.02.006.
Jan 14, 2020
Orth, U.R., Nickel, K., Böhm, R. and Röwe, K. (2020). Agreement by design: The effect of visual harmony on responses to surveys, Journal of Consumer Behaviour, Vol. 19 (2), pp. 196-207.
Nov 15, 2019
Nov 12, 2019: Prof. Ulrich Orth talks on “Researching Wine Consumer Behavior”, Marketing zwischen Theorie & Praxis (MTP) e.V., Kiel.
Orth, U. R., Rose, G. M. and Merchant, A. (2019). Preservation, rejuvenation, or confusion? Changing package designs for heritage brands, Psychology & Marketing, Vol. 36 (9), pp. 831-843, https://doi.org/10.1002/mar.21215
