Teaching
On this page we offer you slides, schedules and additional material for our modules.
The slides and other material for the lectures are password-protected, you will receive information on how to access during the first lectures.
Service Pledge
We believe in good teaching and therefore have a Service Pledge.
Manual
We prepared a Guide on How to write an academic paper.
Office Hours
You can find information about office hours on our contact page.
Courses
Winter Term
- AEF-ök021 - Principles of Marketing
(Einführung in das Agrar- und Ernährungsmarketing) - AEF-agr067 - Management of Marketing Communication
(Management der Marketingkommunikation) - AEF-agr537 - Cross-Cultural Marketing
Summer Term
- AEF-ök022 - Marketing Research
(Marktforschung im Agrar- und Ernährungsmarketing) - AEF-agr063 - Marketing Models, Methods & Strategies
(Marketingmodelle, -methoden & -strategien) - AEF-agr825 - Selected Topics in Consumer Psychology
Articles about the acceptance of parametric tests (e.g., regression) to analyse Likert-scale data
- James Carifio, N., & Rocco J Perla, N. (2007). Ten Common Misunderstandings, Misconceptions, Persistent Myths and Urban Legends about Likert Scales and Likert Response Formats and their Antidotes. Journal of Social Sciences, 3(3), 106-116. (paper)
- Jamieson, S. (2004). Likert scales: how to (ab) use them. Medical Education, 38(12), 1217–1218. (PDF, external)
- Rasmussen, J. L. (1989). Analysis of Likert-scale data: A reinterpretation of Gregoire and Driver. Psychological Bulletin, 105(1), 167-170. (external site) (external site)