A&F Marketing - Consumer Psychology
News
Feb 12, 2019
Orth, U.R., 2019. „Virtuelle Besuche: Ein überzeugendes Kommunikationsmittel“, 69th Annual Conference of Faculty of Agricultural and Nutritional Sciences, 31 Jan 2019, Kiel, Germany.
Feb 12, 2019
Prof. Polymeros Chrysochou (MAPP Centre, Aarhus University) presented on „ I’d better pay more for an Authentic French Bordeaux: The impact of label language on price perceptions", Institutional Colloquium, 29 Jan 2019, Kiel.
Feb 12, 2019
Orth, U.R., Hoffmann, S., & Nickel, K. (née Haberstroh) (2019). Moral decoupling feels good and makes buying counterfeits easy. Journal of Business Research, 98, 117-125.
Dec 20, 2018
Prof. Nathalie Spielman (NEOMA Business School, Reims, France) presented on “Seemingly Real: Researching Virtual Reality”, Institutional Colloquium, 20 Nov 2018, Kiel.
Dec 20, 2018
Prof. Orth talks on " Successful Wine Brand Management: Theory and Practice", Seminar, MTP e.V., 13 Dez 2018, Kiel.
Orth, U. (2015): Vortrag im Rahmen des 22. Weinmarketingtages Rheinland-Pfalz “Mehr Marke. Mehr Wert. Die 5 Ws erfolgreicher Markenführung”, DLR Rheinpfalz, Neustadt an der Weinstraße, 04.11.2015.
