A&F Marketing - Consumer Psychology
News
Nov 15, 2019
Nov 12, 2019: Prof. Ulrich Orth talks on “Researching Wine Consumer Behavior”, Marketing zwischen Theorie & Praxis (MTP) e.V., Kiel.
Nov 15, 2019
Oct 29, 2019: Christina Pfannes talks on „Stories told by Heritage Brands”, Marketing-Impulse, organized by Marketing-Club Schleswig-Holstein, Kiel.
Oct 28, 2019
Orth, U. R., Rose, G. M. and Merchant, A. (2019). Preservation, rejuvenation, or confusion? Changing package designs for heritage brands, Psychology & Marketing, Vol. 36 (9), pp. 831-843.
Sep 24, 2019
Machiels, C.J.A. (2019): Bittersweet Findings: Round Cups Fail to Induce Sweeter Taste. In: Ferreira, M. M. (Ed.), Beverage Sensory Modification (pp. 63-73). MDPI Books. ISBN: 978-3-03921-393-1, reprinted from: Beverages 2018, 4, 12.
Sep 12, 2019
Professor Orth presents on „Recent Insights into Wine Consumer Behavior“, Research Seminar, Washington State University, School of Hospitality Business Management, Richland, Washington.
Orth, U. (2015): Vortrag im Rahmen des 22. Weinmarketingtages Rheinland-Pfalz “Mehr Marke. Mehr Wert. Die 5 Ws erfolgreicher Markenführung”, DLR Rheinpfalz, Neustadt an der Weinstraße, 04.11.2015.
