A&F Marketing - Consumer Psychology
News
Aug 22, 2017
New article published: Orth, U., Cornwell, T.B., Ohlhoff, J., and Naber, C. (2017). Seeing faces: The role of brand visual processing and social connection in brand liking. Journal: European Journal of Social Psychology. August 10, 2017.
Aug 03, 2017
Kristina Haberstroh and Kathrin Scheubeck each successfully defend their dissertation and receive a doctoral degree, Jul 12, 2017.
May 22, 2017
New article: Machiels, C.J.A. and Orth, U.R. (2017): Verticality in product labels and shelves as a metaphorical cue to quality. Journal of Retailing and Consumer Services, 37, 195-203, 18 May 2017, http://dx.doi.org/10.1016/j.jretconser.2017.02.009.
May 11, 2017
Prof. Orth is quoted as an expert on package design research in „Die Verpackung wird digital, bunt und unperfekt” [by Vera Hermes] in: Absatzwirtschaft, 5, 2017, pp.80-83.
Apr 06, 2017
Prof. Orth presents on "The Psychology of Wine.Culinary.Tourism.Scapes", 23 March 2017, WineKulTour Symposium, Krems, Austria.
Orth, U. (2015): Vortrag im Rahmen des 22. Weinmarketingtages Rheinland-Pfalz “Mehr Marke. Mehr Wert. Die 5 Ws erfolgreicher Markenführung”, DLR Rheinpfalz, Neustadt an der Weinstraße, 04.11.2015.
