A&F Marketing - Consumer Psychology
News
Jun 27, 2018
Kristina Nickel presents “Gender Differences in Response to Visual Harmony: Why and When?”, 11th European ACR Conference, 21-23 June 2018, Ghent, Belgium.
Jun 11, 2018
Kristina Nickel was awarded the gender research prize for her dissertation „Gender Differences in Response to Visual Harmony: Disentangling Biological and Social Factors“, CAU Kiel, June 6, 2018.
Jun 01, 2018
WDR Cosmo conducted a radio interview with Jasper Machiels on the role of food packaging during shopping, May 28, 2018.
May 08, 2018
Jasper Machiels and Mirjam Holm succesfully defended their dissertations, April 25, 2018.
May 08, 2018
New article published: Haberstroh et al. (2018): Through the lens of self-construal: Cross-cultural variation in consumers’ appreciation of harmony in marketing visuals. International Marketing Review, 35(3), 429-457.
Orth, U. (2015): Vortrag im Rahmen des 22. Weinmarketingtages Rheinland-Pfalz “Mehr Marke. Mehr Wert. Die 5 Ws erfolgreicher Markenführung”, DLR Rheinpfalz, Neustadt an der Weinstraße, 04.11.2015.
