A&F Marketing - Consumer Psychology
News
Nov 05, 2018
November 4, 2018: Professor Orth talks on „Regional Products“, NDR 1 Welle Nord - Zur Sache (Northern Germany Public Radio)
Sep 19, 2018
Shadi Zarei presented " How Persuasion Knowledge Creates Differences in the Role of Self and Functional Congruity on Predicting Customers’ Attitude and Behavioral Intention " 58. Jahrestagung der GeWiSoLa, 13.09.2018, Kiel.
Sep 04, 2018
Prof. Orth in an interview on „Smart packaging“; Absatzwirtschaft, Special Issue “FachPack 2018”, p.38-41, Sept 3, 2018.
Jun 27, 2018
Kristina Nickel presents “Gender Differences in Response to Visual Harmony: Why and When?”, 11th European ACR Conference, 21-23 June 2018, Ghent, Belgium.
Jun 11, 2018
Kristina Nickel was awarded the gender research prize for her dissertation „Gender Differences in Response to Visual Harmony: Disentangling Biological and Social Factors“, CAU Kiel, June 6, 2018.
Orth, U. (2015): Vortrag im Rahmen des 22. Weinmarketingtages Rheinland-Pfalz “Mehr Marke. Mehr Wert. Die 5 Ws erfolgreicher Markenführung”, DLR Rheinpfalz, Neustadt an der Weinstraße, 04.11.2015.
