A&F Marketing - Consumer Psychology

Dr. Jasper Machiels

Research Assistant

Wilhelm-Seelig-Platz 6/7, R.111

Phone: +49 431 880-5153

EMail: Jasper.Machiels [at] ae.uni-kiel.de

 

Jasper Machiels received his M.Sc. in Psychology (main subject: Consumer Behaviour, second subject: Media & Cognition) from the University of Twente, where he wrote his master’s thesis on self-referencing of advertisement stimuli.

He also holds a M.Sc. in Health Sciences (main subject: Prevention & Public Health) from the Free University of Amsterdam. He wrote his master’s thesis during an internship at the University Medical Center Utrecht, where he conducted a meta-analysis on the effectiveness of self-management interventions for COPD patients.

On 25th of April 2018 Jasper Machiels succesfully defended his dissertation with the title „Message on a bottle: Essays on the design of (beverage) packaging“.

Publications

Activities

  •  "Ist der Wissenschaft noch zu trauen? Erkenntnisse aus der Replizierbarkeitskrise der Psychologie“
    Vortrag im Rahmen der Veranstaltungsreihe „Marketingimpulse“, Marketing-Club Schleswig-Holstein, CAU Kiel, 10 Oktober 2017.

  • "Verführt durch Symbolik - Wie Verpackungen zum Kauf verleiten"
    Vortrag im Rahmen der Vortragsreihe Wirtschaftspsychologie, Berufsverband Deutscher Psychologinnen und Psychologen, Landesgruppe Mitteldeutschland, Dresden, 22 September 2016.

  • “Die Metapher schmeckt mir nicht: Effekte symbolischer Produktbilder auf Produktwahrnehmung und Geschmack“
    Presentation and Poster at the 4th German Days of Sensory Sciences, Dresden, 08-09 Oktober 2015.

Awards

  • Honored as Junior Sensory Scientist 2015 and winner of the Advancement Award for Junior Sensory Scientists by the German Society of Sensory Studies (Deutsche Gesellschaft für Sensorik, DGSens).