A&F Marketing - Consumer Psychology

Jasper Machiels

Research Assistant, Ph. D. Student

Wilhelm-Seelig-Platz 6/7, R.111

Phone: +49 431 880-5153

EMail: Jasper.Machiels [at] ae.uni-kiel.de

Jasper Machiels received his M.Sc. in Psychology (main subject: Consumer Behaviour, second subject: Media & Cognition) from the University of Twente, where he wrote his master’s thesis on self-referencing of advertisement stimuli.

He also holds a M.Sc. in Health Sciences (main subject: Prevention & Public Health) from the Free University of Amsterdam. He wrote his master’s thesis during an internship at the University Medical Center Utrecht, where he conducted a meta-analysis on the effectiveness of self-management interventions for COPD patients.

 

Publications

Awards, Activities & Media Attention

  • "Verführt durch Symbolik - Wie Verpackungen zum Kauf verleiten." Vortrag im Rahmen der Vortragsreihe Wirtschaftspsychologie, Berufsverband Deutscher Psychologinnen und Psychologen, Landesgruppe Mitteldeutschland, Dresden, 22 September 2016.
  • "Getäuscht von Verpackungen". Interview for D Radio Wissen, 26 Juni 2016.
  • "Verpackungsdesign - Alles Mogelei?". Interview for Campusradio Kiel, 13 Juni 2016.
  • "Einkauf mit Tücken". Frankfurter Allgemeine Sonntagszeitung, 12 Juni 2016. http://www.faz.net/aktuell/gesellschaft/gesundes-einkaufen-der-schein-der-verpackung-14282003.html
  • Honored as Junior Sensory Scientist 2015 and winner of the Advancement Award for Junior Sensory Scientists by the German Society of Sensory Studies (Deutsche Gesellschaft für Sensorik, DGSens).
  • “Die Metapher schmeckt mir nicht: Effekte symbolischer Produktbilder auf Produktwahrnehmung und Geschmack.“ Presentation and Poster at the 4th German Days of Sensory Sciences, Dresden, 08-09 Oktober 2015.