Publications
-
Machiels, C. J. A. (2018). Bittersweet findings: Round cups fail to induce sweeter taste. Beverages, 4(1) 12.
http//doi.org/10.3390/beverages4010012 -
Machiels, C. J. A. & Orth, U. R. (2017). Verticality in product labels and shelves as a metaphorical cue to quality. Journal of Retailing and Consumer Services, 37, 195-203.
http://dx.doi.org/10.1016/j.jretconser.2017.02.009 -
Machiels, C. J. A. & Karnal, N. (2016). See how tasty it is? Effects of symbolic cues on product evaluation and taste. Food Quality and Preference, 52, 195-202.
http://dx.doi.org/10.1016/j.foodqual.2016.04.014 -
Karnal, N., Machiels, C. J. A., Orth, U. R., & Mai, R. (2016). Healthy by design, but only when in focus: Communicating non-verbal health cues through symbolic meaning in packaging. Food Quality and Preference, 52, 106-119.
http://doi.org/10.1016/j.foodqual.2016.04.004.