A&F Marketing - Consumer Psychology


  • Machiels, C.J.A. (2019): Bittersweet Findings: Round Cups Fail to Induce Sweeter Taste. In: Ferreira, M. M. (Ed.), Beverage Sensory Modification (pp. 63-73). MDPI Books. ISBN: 978-3-03921-393-1, reprinted from: Beverages 2018, 4, 12.

  • Machiels, C.J.A., Yarar, N., and Orth, U.R. (2019). Symbolic Meaning in Beverage Packaging and Consumer Response. In: Grumezescu, A. & Holban, A.-M. (Eds.), Trends in Beverage Packaging (pp. 73-104). Academic Press. doi: https://doi.org/10.1016/B978-0-12-816683-3.00004-9

  • Yarar, N., Machiels, C. J. A., & Orth, U. R. (2019). Shaping up: How package shape and consumer body conspire to affect food healthiness evaluation. Food Quality and Preference, 75, 209-219. doi: https://doi.org/10.1016/j.foodqual.2019.03.004

  • Machiels, C. J. A., & Orth, U. R. (2019). Multisensory Packaging Design across Cultures. In: Velasco, C. & Spence, C. (Eds.), Multisensory Packaging: Designing New Product Experiences (pp. 287-315). Palgrave Macmillan, Cham.

  • Machiels, C. J. A. (2018). Bittersweet findings: Round cups fail to induce sweeter taste. Beverages, 4(1) 12.

  • Machiels, C. J. A. & Orth, U. R. (2017). Verticality in product labels and shelves as a metaphorical cue to quality. Journal of Retailing and Consumer Services, 37, 195-203.

  • Machiels, C. J. A. & Karnal, N. (2016). See how tasty it is? Effects of symbolic cues on product evaluation and taste. Food Quality and Preference, 52, 195-202.

  • Karnal, N., Machiels, C. J. A., Orth, U. R., & Mai, R. (2016). Healthy by design, but only when in focus: Communicating non-verbal health cues through symbolic meaning in packaging. Food Quality and Preference, 52, 106-119.