A&F Marketing - Consumer Psychology


  • Machiels, C. J. A., & Orth, U. R. (2019). Multisensory Packaging Design across Cultures. In: Velasco, C. & Spence, C. (Eds.), Multisensory Packaging: Designing New Product Experiences (pp. 287-315). Palgrave Macmillan, Cham.

  • Machiels, C. J. A. (2018). Bittersweet findings: Round cups fail to induce sweeter taste. Beverages, 4(1) 12.

  • Machiels, C. J. A. & Orth, U. R. (2017). Verticality in product labels and shelves as a metaphorical cue to quality. Journal of Retailing and Consumer Services, 37, 195-203.

  • Machiels, C. J. A. & Karnal, N. (2016). See how tasty it is? Effects of symbolic cues on product evaluation and taste. Food Quality and Preference, 52, 195-202.

  • Karnal, N., Machiels, C. J. A., Orth, U. R., & Mai, R. (2016). Healthy by design, but only when in focus: Communicating non-verbal health cues through symbolic meaning in packaging. Food Quality and Preference, 52, 106-119.