Dr. Kathrin Scheubeck

Kathrin Scheubeck is a research assistant and doctoral candidate at A&F Marketing and Customer Insights, University of Kiel. Her research interest centers on consumer behavior, multi-sensory design perception and experience as well as design across cultures.

Before joining the team of Prof. Orth in January 2010 she worked as a Design & Brand Strategist at designaffairs, consulting international clients like BMW Group, Siemens, and LG, to name just a few.

In 2007 she majored in International Business and Cultural Studies at the University of Passau. During and before her studies she gained cross-cultural experience studying and working in several countries (e.g. Spain, Mexico, New Zealand, Fiji).

Kathrin finished her PhD at the A&F Marketing department at CAU in 2017. Her thesis topic is “Design Experience: A Holistic, Multi-Sensory, and Multi-Dimensional Perspective”.