A&F Marketing - Consumer Psychology
News
May 22, 2017
New article: Machiels, C.J.A. and Orth, U.R. (2017): Verticality in product labels and shelves as a metaphorical cue to quality. Journal of Retailing and Consumer Services, 37, 195-203, 18 May 2017, http://dx.doi.org/10.1016/j.jretconser.2017.02.009.
May 11, 2017
Prof. Orth is quoted as an expert on package design research in „Die Verpackung wird digital, bunt und unperfekt” [by Vera Hermes] in: Absatzwirtschaft, 5, 2017, pp.80-83.
Apr 06, 2017
Prof. Orth presents on "The Psychology of Wine.Culinary.Tourism.Scapes", 23 March 2017, WineKulTour Symposium, Krems, Austria.
Mar 17, 2017
New Book Chapter: Nibbe, Nathalie & Orth, Ulrich R. (2017): Odors in Marketing. In: Büttner, A. (Ed.), Springer Handbook of Odors, 1053-1067. Berlin.
Feb 23, 2017
Prof. Orth presents “Advances in Wine Brand Management”, 21 February 2017, The University of Adelaide, Adelaide, Australia.
Awards
"Best Student Paper Award" for the paper titled “Gender Based Design of New Products: What Matters more Biological Gender or Gender Identity?”, PDMA Research Forum, 15-16 October 2016, Atlanta, USA.
