A&F Marketing - Consumer Psychology


  • Orth, U.R., Hoffmann, S., & Nickel, K. (née Haberstroh) (2019). Moral decoupling feels good and makes buying counterfeits easy. Journal of Business Research, 98, 117-125.
  • Haberstroh et al. (2018). Through the lens of self-construal: Cross-cultural variation in consumers’ appreciation of harmony in marketing visuals. International Marketing Review, 35(3), 429-457.
  • Haberstroh, K., Orth, U.R., Hoffmann, S., & Brunk, B. (2017). Consumer Response to Unethical Corporate Behavior: A Re-Examination and Extension of the Moral Decoupling Model. Journal of Business Ethics, 140(1), pp. 161-173.
  • Haberstroh, K., Orth, U.R., Bouzdine-Chameeva, T., Cohen, J., Corsi, A., Crouch, R., & De Marchi, R. (2016). Designing Culturally Specific Wine Packages: The Case of Visual Harmony. In J. Bruwer, L. Lockshin, A. Corsi, J. Cohen & M. Hirche (Eds.), Proceedings from AWBR ’16: Wine Business Research that Matters (pp. 342-352). Adelaide, Australia.