A&F Marketing - Consumer Psychology

Nadine Yarar

(geb. Karnal)

Research Assistant, Ph. D. Student

Wilhelm-Seelig-Platz 6/7, R.110

Phone: +49 431 880-5153

EMail: nyarar [at] ae.uni-kiel.de

Nadine Yarar (née Karnal) graduated with a M.Sc. from Christian-Albrecht University in Kiel in 2013. During her studies she spent a semester abroad at Lund University Sweden (focus on food technology) and completed an internship at Hochried Clinic. She assisted at Obesity Prevention Study Kiel with measurements and data analysis.

Nadine joined the A&F Marketing Team in 2012 as a student assistant. Before finishing her Master Thesis “Long-term effects of brand visuals’ schema congruency: A fluency perspective on wine labels” in June 2013, she accepted a position as a research assistant in April 2013 with responsibility in co-teaching Marketing and Management consulting Module.



  • Karnal, N., Machiels, C.J.A., Orth, U.R., & Mai, R. (2016). Healthy by design, but only when in focus: Communicating non-verbal health cues through symbolic meaning in packaging. Food Quality and Preference, 52, 106-119. http://doi.org/10.1016/j.foodqual.2016.04.004.
  • Machiels, C.J.A. & Karnal, N. (2016). See how tasty it is? Effects of symbolic cues on product evaluation and taste. Food Quality and Preference, 52, 195-202. http://dx.doi.org/10.1016/j.foodqual.2016.04.014

Awards & Activities

  • “Was verstehen Konsumenten unter gesunder Ernährung?”. Vortrag mit Prof. Orth (und Antonia Gölz) im Rahmen der 67. Hochschultagung an der Christian-Albrechts-Universität Kiel, 02 Februar 2017.
  • "Verführt durch Symbolik - Wie Verpackungen zum Kauf verleiten." Vortrag im Rahmen der Vortragsreihe Wirtschaftspsychologie, Berufsverband Deutscher Psychologinnen und Psychologen, Landesgruppe Mitteldeutschland, Dresden, 22 September 2016.
  • "Getäuscht von Verpackungen". Interview for D Radio Wissen, 26 Juni 2016.
  • "Verpackungsdesign - Alles Mogelei?". Interview for Campusradio Kiel, 13 Juni 2016.
  • "Einkauf mit Tücken". Frankfurter Allgemeine Sonntagszeitung, 12 Juni 2016. http://www.faz.net/aktuell/gesellschaft/gesundes-einkaufen-der-schein-der-verpackung-14282003.html
  • Honored as Junior Sensory Scientist 2015 and winner of the Advancement Award for Junior Sensory Scientists by the German Society of Sensory Studies (Deutsche Gesellschaft für Sensorik, DGSens).
  • “Die Metapher schmeckt mir nicht: Effekte symbolischer Produktbilder auf Produktwahrnehmung und Geschmack.“ Presentation and Poster at the 4th German Days of Sensory Sciences, Dresden, 08-09 Oktober 2015.
  • Research stay at the University of Tacoma (Washington, USA) and the University of Oregon (Oregon, USA) funded by Wüstenberg Stipendium, Oktober 2014.

  • “Krumm und Hässlich? Ein konsumentenpsychologischer Blick auf Nahrungsmittelästhetik and Ugly Fruits.” Presentation and Discussion within an interdisciplinary work shop at the Muthesius University of Fine Arts and Design, Kiel (Germany), 14 Oktober 2014.
  • ”Love at second sight: Temporal effects of design typicality on brand liking.” Presentation at the 8th Academy of Wine Business Research Conference, Geisenheim (Germany), 28 Juli 2014.